In the Södermalm district, the selection is trendier, more youthful, creative, conceptual and bohemian. Young ambitious entrepreneurs are developing new types of shopping experiences, combining fashion, design, new and second-hand with cafés and galleries, all in the same space.
Tjallamalla at SOFO, Södermalm in Stockholm
Photo: Mikael Sjöberg/Stockholm Visitors Board
Many of Sweden’s talented young fashion and product designers are represented with their own shops. Along the vibrant shopping strip of Götgatsbacken, you’ll find lots of shops selling Swedish designer brands, plus trendy shopping galleries like Brunogallerian and Götgatan 21. Nearby “SoFo” (South of Folkungagatan) offers a diverse and growing selection of small creative stores, galleries, cafés, restaurants and bars.
Södermalm also boasts “Street”, the popular weekend market featuring an exciting assortment of design and fashion. Designtorget is a store-market where you can find contemporary design in every price range (in addition to Södermalm, there are Designtorget shops also in Östermalm and Vasastan – the latter another area with a wide range of shops selling knick-knacks, music, interior design, antiques and fashion).
More than anything else, Stockholm’s character, atmosphere and special charisma are products of its unique, naturally magnificent location.
The budget category is also very well catered for in Stockholm, with a huge number of good restaurants, bars, cafeterias and cafés, many with an ethnic flavour.
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