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5 sustainable eco-tourism experiences in Sweden

Nature's Best is a certificate that verifies ethical, high quality nature tours in Sweden. It was developed by travel associations, land owners, nature conservation associations, non-profit organisations, public authorities, tourist companies and institutions.
People on horseback cross a stream in Swedish Lapland.
01. Ofelas Islandshästar & Guideservice
Horse riding, Swedish Lapland
Photo: Fredrik Broman/

In the shadow of Sweden’s highest mountain Kebnekaise you find a small, experienced guiding company with Icelandic horses. The area is close to Kalix river in the north, an ancient Sami country, where you are constantly reminded of the previous generations and their way of life. Kerstin Nilsson and Matti Berg, who run Ofelas, actually both have Sami roots, and the word Ofelas refers to the word “guide” in Sami. 

–  We organize excursions with a great deal of consideration for the native flora and fauna. And we also try to convey Sami culture to the participants, says Kerstin. 

Find out more about Ofelas Islandshästar & Guideservice 

02. Jokkmokksguiderna
Sled dog, Abisko
Photo: Henrik Trygg/

Matti Holmgren and Stina Svensson own and run the company Jokkmokkguiderna, and live year-round in Jokkmokk, a small village just north of the Arctic Circle. 

– We welcome guests that feel empathy for animals and all other living creatures. The dogs are the essence of our life, and we teach our guests how to communicate with them, says Matti and refers to their Siberian Husky kennel with almost 50 Huskies and three Border Collies. 

Right from the start Jokkmokkguiderna wanted to stress the importance of sustainability.

– I wanted to show people that you could make a living up here in the north, with respect for nature, Matti. 

Find out more about: Jokkmokksguiderna

03. Nordic Footprints
Photo: Daniel Hertzell/Folio/

The philosophy of the Nordic Footprints company, with a base in Husvallgölen, Dalarna, is to make comfortable lodging, good food and a great experience in nature available for all of their guests.

– Everything we do is based on personal service, in small groups, says Samuel Jakoby, a trained outdoor guide, who runs the company.

For example, fly fishing is taught in groups with a maximum of four participants per guide. The company also arranges trips to the mountains in the north of Sweden, and hunting activities with small prey. Read more about: Nordic Footprints

04. Kajak and Uteliv
Kayaking, Stockholm archipelago
Photo: Henrik Trygg/

Kajak and Uteliv operates in Roslagen, close to Stockholm, where the inner archipelago meets the outer – a perfect spot for kayaking or canoeing. 

– We just love to paddle and like to share this love with our customers, says owner Astrid Landgren Patterson.

The company organizes courses and excursions, lasting from one to five days. With about 13 000 islands, Roslagen offers a wide range of opportunities for both beginners and advanced paddlers. 

– Our guests truly enjoy the freedom to roam, being able to paddle anywhere, with the wilderness surrounding them, says Astrid. 

More info about: Kajak and Uteliv

05. Kullabergsguiderna
Photo: Fjord & Baelt

The people at Kullabergsguiderna give visitors extraordinary but safe nature experiences in Kullaberg, in Skåne. Here, in the south of Sweden, you can take part in cave excursions, go rappelling or hiking, but the most popular activity is a porpoise safari in the sea outside Kullaberg.

– We slow down. We let the porpoise come to us. No stress, no driving around in circles, says David Arborelius from Kullabergsguiderna.

The founders of the company were local entrepreneurs, Joachim Persson and Marcus Petersson, and the company wants to continue recruiting local staff and works closely with the Kullaberg Nature Reserve.

Please visit the home page of Nature’s Best to continue reading about sustainable experiences in nature, and find your favorites regardless of which part of Sweden you are planning to visit on your holiday. 

Read about: Kullabergsguiderna