Swedish fashion – a story of substance and style
Swedish designers master everything from catwalk fashion to laid-back denim looks, often with sustainability at its core.
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Sweden – a destination of a different nature
Canoeing on Byske river
There are over 1,500 lakes and five rivers in the area around Skellefteå. That makes it a perfect spot for canoeing, kayaking and fishing.
Photo credit: Ted Logardt/imagebank.sweden.se
Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to a destination of a different nature. Welcome to Sweden!
Explore map
Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.
Unique accommodation close to nature – 29 sustainable places to stay
A hobbit hut at Sweden’s most primitive hotel or a pavilion on a private island – which will be your next unique escape?
Places to stay
Tree hotels in Sweden – the most unusual places you ever stayed
45 hostels in Sweden that will give your budget vacation a silver lining
New and trendy hotels – the grand openings of 2023
14 castle stays near Stockholm, Gothenburg and Malmö
9 extraordinary accommodations close to Swedish nature
Top hotel brands in Sweden – from large hotel chains to playful resorts
Destinations to discover
Gotland – where Viking-era history meets unique natural scenery
Swedish Lapland – a culture-rich natural wonderland
The High Coast of Sweden
Sweden’s smaller cities and towns – the hidden gems you need to know
Dalarna – a miniature Sweden rich in nature and culture
Skåne – a coastal county steeped in history
Hälsingland – a world of cultural heritage and untouched nature
Västmanland – magnificent nature and history close to Stockholm
Bohuslän – a gem on the idyllic west coast of Sweden
City break in Stockholm and beyond
Norrköping – an outdoor haven with a rich cultural heritage
Västerbotten – a hotspot for unforgettable nature experiences
Uppland – where Swedish history comes to life
Fika like a Swede
Fika, the delightful custom of enjoying a coffee and a treat with friends, is as Swedish as ABBA. Surely it’s just a coffee break? Not quite.
Vildmarksvägen – an epic drive on Sweden’s scenic Wilderness Road
For the ultimate road trip, drive along the Wilderness Road, a ruggedly majestic route through some of Sweden’s most outstanding and remote nature.