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Things to do

Five shopping streets in Gothenburg

Stroll these streets in Gothenburg to soak up the best food, shopping and atmosphere. Most of them are located on walking distance from each other and allow no cars, which means that you’ll be able to enjoy them without being bothered by traffic.
The cosy flower shop Floramor & Krukatös located on Vallgatan in Gothenburg.
01. Magasinsgatan – Hip and happening
Floramor and Krukatös, Gothenburg, Gothenburg
Photo: Anna Hållams

A one-stop-shop for food, fashion and interiors, Magasinsgatan is known as Gothenburg’s urban design district. Start from the aptly-named kitchen store The Kitchen in the corner of Södra Larmgatan and Magasinsgatan and make your way up, dropping in at interior store Artilleriet, flower shop Floramor och Krukatös and furniture store Norrgavel. If you’re looking for fashion, Acne Studio and Gothenburg-based brand Velour are close by. Da Matteo on the popular square next to Artilleriet roast their own coffee and serve perfect cappuccinos, while the food trucks on the square will keep you fuelled. Try Strömmingsluckan which serves fried herring with mashed potatoes and lingonberries – a popular dish among the locals.

White shirt by West Swedish brand Emma & Malena.
02. Vallgatan – Local design talent
Shirt by Emma & Malena, Gothenburg, Gothenburg
Photo: Anna Hållams

Once on Magasinsgatan, be sure to explore the shopping on Vallgatan, too. Here, you can find fashion by local brands such as Emma & Malena, Nudie Jeans and Twist & Tango. There are several good multi-brand stores as well. Don’t miss Vallgatan 12, a former bank now housing a café and a store for contemporary fashion and design, and Miksajo, a tiny store with a superb mix of fashion, design and lifestyle items from local and international brands such as All Blues, Costume National, Dries van Noten and Eytys

Table at an Gothenburg restaurant.
03. Östra and Södra Larmgatan – Fashion and food
Restaurant, Gothenburg
Photo: Tina Stafrén/imagebank.sweden.se

Walk these streets from east to west if you’re looking for some high street shopping and great food. Along Östra Larmgatan, you’ll find well-known brands such as COS, G-Star RAW and Massimo Dutti. On Kungstorget, stop for a drink at Hotel Avalon or sample some local and international treats at the Market Hall from 1889. For dessert, head for a soft serve with home-made chocolate sauce at Flickorna Kanold. Ready for some more shopping? Don’t miss Swedish fashion brands Whyred and Weekday which both have their own stores on Södra Larmgatan.

A giant cinnamon bun at café Husaren in Haga, Gothenburg.
04. Haga Nygata – Small town charm
Hagabulle in Gothenburg, West Sweden, Gothenburg
Photo: Anna Hållams

Considered by many Gothenburg’s cosiest neighbourhood, Haga has come a long way from its roots. Its characteristic wooden houses, with a ground floor in stone, were once built as residences for the working class. Today, the main street, Haga Nygata, is lined by small, independent stores selling everything from Swedish clogs to handmade soap and design objects, such as Market 29 and Tvåla & Tvaga. An obligatory stop here is Café Husaren with its famous giant cinnamon bun. Opposite to the café on Husargatan, a cross street to Haga Nygata, you’ll find WOS, which sells jewellery and accessories from up-and-coming designers. Further west on Landsvägsgatan, another cross street, is another must-stop: Sintra, a gallery and store showcasing and selling small scale ceramics, glass and jewellery from local designers.

Happy bartender at Brewers Beer Bar, Gothenburg.
05. Långgatorna – Where the action is
Brewers Beer Bar, Gothenburg, Gothenburg
Photo: Frida Winter

The four streets known as Långgatorna (Swedish for the long streets) run parallel to each other and are all interesting to explore. Tredje Långgatan has transformed itself into a centre of the city’s laid-back food and cocktail scene. Olssons Vin is perfect for a glass of red and a pizza, while Brewers Beer Bar is the place to sample local beers. Made In China lines up sublime cocktails on its bar in the evenings, while Tacos and Tequila serve, well, just that. On bohemian Andra Långgatan you’ll find Sandqvist, a manufacturer of stylish and popular leather bags, and Dirty Records, where you can stop by for a coffee and buy second-hand records. Butik Kubik, just off Tredje Långgatan, sells colourful small-scale fashion and jewellery.