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Shopping, Stockholm
Photo: Tove Freiij/


Shopping in Stockholm

The essence of Swedish fashion is simple, wearable looks with a high trend factor and at reasonable prices. The fact that fashion is one of the most popular forms of contemporary cultural expression is obvious in Stockholm’s prime fashion shopping districts.

Drottninggatan in Stockholm is choc-a-bloc with small specialist shops, big stores like H&M and Zara, Swedish fashion brand stores and just about every type of retailer imaginable. Look out for Designtorget at Sergels Torg; it sells mostly household design/functional objects created by up and coming Nordic designers that you are unlikely to find anywhere else.

NK – Nordiska Kompaniet

NK department store on Hamngatan in the City area is where Stockholm’s well-heeled shop. Occupying four floors of one of Stockholms most imposing buildings, NK is a class act and stylishly fills its space with Swedish and international fashion, designer and household goodies, cosmetics, shoes etc.  Go to the basement here for uniquely Swedish and Nordic artglass, crystalware and kitchenware.  Well-known Swedish preppy unisex mainstays such as Gant and J. Lindeberg are here, as well Scandi favourites Fillipa K. Acne and Tiger.

Åhléns department store

Åhléns Stockholm City is at the intersection of Drottninggatan and Hamngatan and is one of those department stores that sells absolutely everything – from a bar of soap, to designer artglass. Åhléns is big in international and Swedish brand fashion, beauty and cosmetic products. Check out their own brand household goods for excellent quality and price. And lucky you – Åhléns is open until 9.00 every week day.


MOOD Stockholm opened in mars 2012 and has quickly achieved a status as the natural meeting spot, both for the stockholmers and for turists from all over the world. In the vibrant and vivid environment you can enjoy, shop, hangout and work during most hours of the day. MOOD Stockholm is quite simply a enjoyable and modern city within the city.