Visit Sweden

Sweden's official website for tourism and travel information

A man stands outside a subway station on a busy Stockholm street handing out free Metro newspapers.
Innovative newspaper, Stockholm
Photo: Melker Dahlstrand/


Press room

For news stories from Sweden and contact details to our PR Managers, as well as using images from our imagebank. Visit our UK or US press rooms for the latest press releases.

International press rooms

For press info and press contacts in the UK and US please see below: 

UK press room - Contact: Steve Robertshaw, 

US press room - Contact: Melinda Martino,

For press rooms in other countries please change the language in the menu in the top right hand corner of click on press in the footer on the homepage.

Photo: Helena Wahlman/
Reading is a great way to relax escape reality for a short time. Swedes actually read books more regularly than a few decades ago.
Photo: Helena Wahlman/

Image Bank Sweden

In Sweden’s Official Image Bank – Image Bank Sweden you will find hundreds of images, all free of charge and for you to use when you wish to expose Sweden abroad. If you wish to download and use the image, please read through our Terms of use.

A woman with a weaved basket sits in a park overlooking Lake Mälaren and Stockholm City Hall.
Photo: Tove Freiij/
From Ivar Los park at Monteliusvägen, Södermalm, you have a nice view over the City Hall and Kungsholmen.
Stockholm |
Photo: Tove Freiij/

Swedish Press room

Swedish Press room for Swedish media about marketing of Sweden as a destination (in Swedish).

With counter-light, the back of a boat racing through the water has a flag fastened to it.
Photo: Henrik Trygg/
Stockholm archipelago.
Stockholm archipelago |
Photo: Henrik Trygg/