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Welcome to Sweden

Countryside cabin in Närke
The red cabins with white trimmings are iconic for Sweden.
Photo credit: Roine Magnusson/Scandinav/Visit Sweden

A new era starts now. A new way to travel, meaningful and conscious, with experiences that enrich both the traveller and the destination. Welcome to Sweden!

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

City break in and around Malmö

Tips for a week-long stay in southern Sweden.

City break in and around Gothenburg

Tips for a sustainable week on the west coast.

From train to trail – accessible day hikes in Sweden

With train stations as your starting point, choose from a plethora of shorter hiking trails throughout the country.

Sweden's legendary Vikings – beyond the ruthless stereotype

Vikings have captured the imaginations of all ages for centuries – and perhaps more so now than ever.

Swedish food and drink festivals for every taste

Sweden’s culinary scene is thriving, with an increasing focus on sustainability. Discover the country’s rich food culture by visiting one of the food and drink festivals due to take place in 2022.