Welcome to Sweden
Plan your holiday to Sweden
Things to do
Nature and outdoors
The Northern Lights dance across the skies in Arctic winter and the Midnight Sun warms the nights in the summer months. From the mountains of the mighty north to the white sandy beaches of the temperate south we have space for everyone.
Things to do and see
Stories from Sweden
In three short films, discover Swedish nature through the people who live, work and breathe it.
Lush, populated islands, deserted isles and rocky barren skerries dot Sweden’s archipelagos from the far north in Swedish Lapland, wrapping around the coastline of the deep south, before stretching up the west coast.
Culture in Gothenburg
The highlight of the cultural year in Gothenburg is the 6 days of the Gothenburg Culture Festival in August.
West Coast & islands
The West Coast stretches from Gothenburg to the border of Norway. This is where you can eat some of world's best seafood, spot seals from a kayak, have a floating sauna and soak in a seaweed bath at a spa.
The tiny town of Jukkasjärvi, 200 km north of the Arctic Circle, is home to the iconic art project ICEHOTEL . Madness it may be, but it is a unique, world-famous madness and a totally inspiring venture.
The region has a unique flora and fauna and is famous for its accessible wilderness, superb homemade foods and five clearly defined seasons.