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Welcome to Sweden

Cherry blossom
Enjoy the colourful spring in Sweden.
Photo credit: Michael Jönsson/Scandinav Bildbyrå/

A new era starts now. A new way to travel, meaningful and conscious, with experiences that enrich both the traveller and the destination. Welcome to Sweden!

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

City break in and around Gothenburg

Tips for a sustainable week on the west coast.

City break in Stockholm and beyond

Tips for a week-long stay in the capital of Sweden.

The Edible Country

100 million acres of fine do-it-yourself dining.

Unique Swedish homes you can visit

Discover the homes that once belonged to prominent Swedes.