15 festive Christmas markets in Sweden
Usher in the festive season by visiting a Swedish Christmas market, offering quality handmade products, tasty food and fun activities.
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Welcome to Sweden
Kalix River during winter, Kiruna, Swedish Lapland
During the winter, many of the Swedish rivers freeze to ice and become passages for both animals and humans.
Photo credit: Fredrik Ludvigsson / Scandinav
A new era starts now. A new way to travel, meaningful and conscious, with experiences that enrich both the traveller and the destination. Welcome to Sweden!
Explore map
Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.
When and where to see the magical Northern Lights in Sweden
To see the beauty of the Northern Lights, head to Swedish Lapland between early September and late March.
9 extraordinary accommodations close to Swedish nature
What could be better than discovering Sweden's inviting nature while staying at an architectural highlight?
Places to stay
Tree hotels in Sweden – the most unusual places you ever stayed
Top hotel brands in Sweden – from large hotel chains to playful resorts
Unique accommodation close to nature – 29 sustainable places to stay
14 castle stays near Stockholm, Gothenburg and Malmö
New and trendy hotels – the grand openings of 2022
12 breathtaking natural wonders in Sweden
From the highest coastline in the world to a hidden freshwater archipelago – Sweden has plenty of natural wonders just waiting to be explored.
Here are 12 nature experiences that deserve to go on your bucket list.
Destinations to discover
Sweden’s smaller cities and towns – the hidden gems you need to know
Halland – a coastal haven for foodies and nature lovers alike
Swedish Lapland – a culture-rich natural wonderland
Visby – a Swedish fairytale town on the island of Gotland
Värmland – a lake-rich haven of natural beauty
Skåne – a coastal county steeped in history
Västerbotten – a hotspot for unforgettable nature experiences
Uppland – where Swedish history comes to life
Bohuslän – a gem on the idyllic west coast of Sweden
City break in Stockholm and beyond
Gästrikland – a peaceful county by the Baltic Sea
Norrköping – an outdoor haven with a rich cultural heritage
Dalarna – a miniature Sweden rich in nature and culture
Seven types of cookies – the Swedish custom is a delicious history
Swedish fika – the coffee-and-cake tradition – has many strands to it. Its predecessor ‘kafferep’ – complete with seven kinds of Swedish cookies – is enjoying a revival and can easily be recreated at home.