Swedish fashion – a story of substance and style
Swedish designers master everything from catwalk fashion to laid-back denim looks, often with sustainability at its core.
Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to a destination of a different nature. Welcome to Sweden!
Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.