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Welcome to Sweden

Summer house
Summer holiday in a red cottage on an island in the archipelago.
Photo credit: Tina Axelsson/imagebank.sweden.se

A new era starts now. A new way to travel, meaningful and conscious, with experiences that enrich both the traveller and the destination. Welcome to Sweden!

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Top 8 lake vacations in Sweden

With over 100,000 lakes in Sweden, you're never too far from a beautiful lakeside. And thanks to Sweden’s right of public access, these serenity-inducing waters are free for all to enjoy.

City break in and around Gothenburg

Tips for a sustainable week on the west coast.

City break in Stockholm and beyond

Tips for a week-long stay in the capital of Sweden.

The Edible Country

100 million acres of fine do-it-yourself dining.

Sweden's legendary Vikings – beyond the ruthless stereotype

Vikings have captured the imaginations of all ages for centuries – and perhaps more so now than ever.