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Sweden – a destination of a different nature

Farm landscape
Farm landscape on the island of Ven in the south of Sweden. Even with plenty of farmland and open space, Skåne is the second most densely populated province in Sweden. Covering less than three per cent of Sweden’s total area, the population represents thirteen per cent of Sweden’s population.
Photo credit: Jerker Andersson/

Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to a destination of a different nature. Welcome to Sweden!

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Discover Sweden by train – scenic views and climate-friendly travel

Travel by train in Sweden to explore the country in all its vastness – while enjoying breathtaking views from the comfort of your seat.

Vildmarksvägen – an epic drive on Sweden’s scenic Wilderness Road

For the ultimate road trip, drive along the Wilderness Road, a ruggedly majestic route through some of Sweden’s most outstanding and remote nature.

Fika like a Swede

Fika, the delightful custom of enjoying a coffee and a treat with friends, is as Swedish as ABBA. Surely it’s just a coffee break? Not quite.

Gothenburg – Sweden’s second largest city

Discover hip neighbourhoods, a world-class beer scene and Sweden's best seafood restaurants.