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Welcome to Sweden

Kalix River during winter, Kiruna, Swedish Lapland
During the winter, many of the Swedish rivers freeze to ice and become passages for both animals and humans.
Photo credit: Fredrik Ludvigsson / Scandinav

Sweden is opening up for travellers. Stay safe and updated by reading our Information for visiting Sweden in regards to the corona virus. Welcome to Sweden – welcome to something else!

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Discover the originals

Toftan, Ektorp, Voxnan, Hemsjö, Kallax … These are all wonderful places in Sweden. Yet, most people associate these names with waste bins, sofas, bath towels, block candles and shelf systems. And it’s all because of a blue and yellow giant.

The Nobel Prize – over a century of innovation

The Nobel Prize and its associated events are celebrated globally, with all eyes on Sweden when the new Nobel Prize laureates are announced in October. Equally anticipated, December sees the Nobel Prize award ceremony taking place in Stockholm, followed by the elaborate Nobel Banquet.


Stockholm is known as one of the most inclusive and welcoming cities in the world.


Gothenburg (Göteborg) combines vibrant urbanity, a friendly vibe and seaside charm.

Immerse yourself in the Swedish forest

Few activities are as therapeutic as forest bathing. Sweden is the perfect setting for this soul-cleansing practice.