Welcome to Sweden
Plan your holiday to Sweden
Things to do
Nature and outdoors
The Northern Lights dance across the skies in Arctic winter and the Midnight Sun warms the nights in the summer months. From the mountains of the mighty north to the white sandy beaches of the temperate south we have space for everyone.
Looking for some cool things to do?
Heard of the legendary The King’s Trail (Kungsleden) in Europe’s last wilderness in Swedish Lapland? The Blekinge, Skåne and Halland trails in the more temperate south? Easterly Gotland island in the Baltic sea, or the West Coast and its archipelago. Read on.
Films from Sweden
In three short films, discover Swedish nature through the people who live, work and breathe it.
Culture in Gothenburg
The highlight of the cultural year in Gothenburg is the 6 days of the Gothenburg Culture Festival in August.
See your travel dreams in a new light!
The Travel Dream Transformer
Explore your Swedish Lapland
West Coast and islands
Sample some of the world's best seafood, kayak in sheltered waters, have a floating sauna and soak in a seaweed bath at a spa. All on Sweden’s West Coast and islands.
Gotland, Sweden's largest island
Travelling to Gotland by ferry, you are met by the medieval, walled town of Visby - a UNESCO World Heritage site.