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Sweden – a destination
of a different nature

Cherry bloom in Stockholm
Kungsträdgården (‘King's Garden’) is a park in central Stockholm, lined with cherry trees that bloom colorfully in spring. The park's central location and its outdoor cafés and restaurants makes it one of the most popular meeting places in Stockholm. It also hosts open-air concerts and events in summer, while offering an ice rink during winters.
Photo credit: Lola Akinmade Åkerström/

Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to a destination of a different nature. Welcome to Sweden!

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Discovering Sweden: Unforgettable experiences at exceptional value

Explore the wonders of Sweden without the hefty price tag – uncover hidden gems, insider tips, and budget-friendly travel hacks for extraordinary adventures at the best value.

Family fun across Sweden – adventure awaits at every turn

Get ready to discover why Sweden is the ultimate destination for family fun!

Luleå: Where history meets modernity in Swedish Lapland

Renowned as Sweden's northern gem, Luleå promises an array of unforgettable experiences.

Camping in Sweden – find your perfect match

Get close to nature: Why Sweden is perfect for a camping holiday

Swedish café culture – steeped in tradition yet forward-thinking

Ever since the first cluster of patisseries arrived in Sweden at the end of the 19th century, the Swedish café has continued to flourish in a style uniquely its own. There are cafés for all tastes, whether you are particular with your brew, your pastries or into design and interior.