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Welcome to Sweden

Summer house
Summer holiday in a red cottage on an island in the archipelago.
Photo credit: Tina Axelsson/

A new era starts now. A new way to travel, meaningful and conscious, with experiences that enrich both the traveller and the destination. Welcome to Sweden!

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.


Stockholm is known as one of the most inclusive and welcoming cities in the world.


Gothenburg (Göteborg) combines vibrant urbanity, a friendly vibe and seaside charm.

The Edible Country

100 million acres of fine do-it-yourself dining.

Sweden's legendary Vikings – beyond the ruthless stereotype

Vikings have captured the imaginations of all ages for centuries – and perhaps more so now than ever.