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Welcome to Sweden
Countryside cabin in Närke
The red cabins with white trimmings are iconic for Sweden.
Photo credit: Roine Magnusson/Scandinav/Visit Sweden
A new era starts now. A new way to travel, meaningful and conscious, with experiences that enrich both the traveller and the destination. Welcome to Sweden!
Explore map
Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.
From train to trail – accessible day hikes in Sweden
With train stations as your starting point, choose from a plethora of shorter hiking trails throughout the country.
Sweden's legendary Vikings – beyond the ruthless stereotype
Vikings have captured the imaginations of all ages for centuries – and perhaps more so now than ever.
Things to do in Sweden
Swedish food and drink festivals for every taste
Sweden’s culinary scene is thriving, with an increasing focus on sustainability. Discover the country’s rich food culture by visiting one of the food and drink festivals due to take place in 2022.