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Sweden – a destination
of a different nature

Lurö archipelago, lake Vänern, Bohuslän
Lurö, situated in lake Vänern, is the largest freshwater archipelago in Europe.
Photo credit: Roger Borgelid/Visit Sweden

Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to a destination of a different nature. Welcome to Sweden!

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Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Coolcationing in Sweden: 11 ways to keep your holiday refreshing

Sweden has emerged as a prime destination for coolcationers, with its moderate summer temperatures and relaxed holiday style.

Discovering Sweden: Unforgettable experiences at exceptional value

Explore the wonders of Sweden without the hefty price tag – uncover hidden gems, insider tips, and budget-friendly travel hacks for extraordinary adventures at the best value.

Family fun across Sweden – adventure awaits at every turn

Get ready to discover why Sweden is the ultimate destination for family fun!

Discovering unique gems in Sweden accessible only by boat

From secluded coves to bustling archipelagos and one-of-a-kind attractions, here are the places you can only reach by boat.

Experience Öland: From Swedish royalty to nature's majesty

Whether you're drawn to its natural wonders, cultural heritage, or outdoor adventures, Öland promises an unforgettable experience for every traveller – all year round.

Swedish café culture – steeped in tradition yet forward-thinking

Ever since the first cluster of patisseries arrived in Sweden at the end of the 19th century, the Swedish café has continued to flourish in a style uniquely its own. There are cafés for all tastes, whether you are particular with your brew, your pastries or into design and interior.