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Welcome to Sweden

Kalix River during winter, Kiruna, Swedish Lapland
During the winter, many of the Swedish rivers freeze to ice and become passages for both animals and humans.
Photo credit: Fredrik Ludvigsson / Scandinav

A new era starts now. A new way to travel, meaningful and conscious, with experiences that enrich both the traveller and the destination. Welcome to Sweden!

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

15 festive Christmas markets in Sweden

Usher in the festive season by visiting a Swedish Christmas market, offering quality handmade products, tasty food and fun activities.

When and where to see the magical Northern Lights in Sweden

To see the beauty of the Northern Lights, head to Swedish Lapland between early September and late March.

9 extraordinary accommodations close to Swedish nature

What could be better than discovering Sweden's inviting nature while staying at an architectural highlight?

12 breathtaking natural wonders in Sweden

From the highest coastline in the world to a hidden freshwater archipelago – Sweden has plenty of natural wonders just waiting to be explored.

Here are 12 nature experiences that deserve to go on your bucket list.

City break in Stockholm and beyond

Tips for a week-long stay in the capital of Sweden.

City break in and around Gothenburg

Tips for a sustainable week on the west coast.

Seven types of cookies – the Swedish custom is a delicious history

Swedish fika – the coffee-and-cake tradition – has many strands to it. Its predecessor ‘kafferep’ – complete with seven kinds of Swedish cookies – is enjoying a revival and can easily be recreated at home.