23 new reasons to visit Sweden in 2023
If there’s one time you should go to Sweden, it’s this year. Anniversaries and celebrations follow each other, and new attractions are opening all over the country.
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Welcome to Sweden
The Royal Palace, Stockholm
The Royal Palace is beautifully situated by the water in Stockholm's Old Town. The palace is built in baroque style and has more than 600 rooms spread over eleven floors.
Photo credit: Jeppe Wikström/Visit Stockholm
A new era starts now. A new way to travel, meaningful and conscious, with experiences that enrich both the traveller and the destination. Welcome to Sweden!
Explore map
Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.
Spring in Sweden
Spring is the season when Sweden slowly wakes up and then bursts into life. The days are getting longer, nature boasts its splendour and the crowds have yet to arrive. If you wish to experience Sweden with all your senses, spring is the time to come.
Fika like a Swede
Fika, the delightful custom of enjoying a coffee and a treat with friends, is as Swedish as ABBA. Surely it’s just a coffee break? Not quite.
New and trendy hotels – the grand openings of 2023
Arriving at your destination and checking into a nice hotel is one of the best feelings – especially if you’re one of the first guests to stay.
Places to stay
Tree hotels in Sweden – the most unusual places you ever stayed
9 extraordinary accommodations close to Swedish nature
45 hostels in Sweden that will give your budget vacation a silver lining
14 castle stays near Stockholm, Gothenburg and Malmö
Top hotel brands in Sweden – from large hotel chains to playful resorts
Unique accommodation close to nature – 29 sustainable places to stay
Gothenburg – Sweden’s second largest city
Discover hip neighbourhoods, a world-class beer scene and Sweden's best seafood restaurants.
Destinations to discover
City break in Stockholm and beyond
Uppsala – from Viking wonderland to vibrant univeristy town
Swedish Lapland – a culture-rich natural wonderland
Sweden’s smaller cities and towns – the hidden gems you need to know
Visby – a Swedish fairytale town on the island of Gotland
Värmland – a lake-rich haven of natural beauty
Skåne – a coastal county steeped in history
Västerbotten – a hotspot for unforgettable nature experiences
Uppland – where Swedish history comes to life
Bohuslän – a gem on the idyllic west coast of Sweden
City break in Stockholm and beyond
Gästrikland – a peaceful county by the Baltic Sea
Norrköping – an outdoor haven with a rich cultural heritage
Dalarna – a miniature Sweden rich in nature and culture
Discover Sweden's traditional Sámi culture and way of life
Sweden's indigenous people lead sustainable, culture-rich lives close to nature, and you're invited to take it all in via a variety of experiences.