Visit Sweden

Sweden's official website for tourism and travel information

Meeting, Artipelag, Stockholm
Photo: Henrik Trygg/

Travel tips

Sweden for travel professionals

Are you a travel professional? Please let us help you! Being a travel professional today requires a lot of knowledge, and this knowledge has to be easily accessible. We would like to help you in your work with selling Sweden. We have a product catalogue as well as images and videos that you may use in your promotion material.

Things to do

Looking for things to do in Sweden? If you are looking for adventure, cultural experiences, places to try Swedish food or want to know where to buy some cool design and fashion there is a good chance you can find it in Sweden. Things to do in Sweden 

Image bank

A picture says more than a thousand words! Please use our image bank for pictures, easily downloaded and with all possible themes. Just follow the instructions, read the Ts&Cs carefully, and feel free to us it in your work. Go to our Visit Sweden Image bank 


Sometimes we need to show more to our clients and video is more and more taking over in the promotion activities. So please let us help you with some suggested video clips from Sweden

Digital product catalogue

Here you can create itineraries based on different themes, seasons or geographic areas. Go to our digital product catalogue


Please sign up for on-going Swedish e-learnings 

Other inquiries

Send us an email and let us know how we can help you in your role as a travel professional.