Our other websites:

We use cookies to ensure that we give you the best experience and to provide additional functionality on our website. If you would like to, you can change your cookie settings at any time. See our cookie policy.

Meeting

The wide selection of meeting venues is a major reason why Sweden is a popular international meeting destination. Offering a wealth of options to suit every requirement of the professional traveler, there is a wide range of conference, convention and meeting facilities. From quaint village inns to urban business hotels, and from conference centers housed in manor houses and castles to resorts and spas.

Photo credit: Henrik Trygg/imagebank.sweden.se

Sweden for travel professionals

Are you a travel professional? Please let us help you! Being a travel professional today requires a lot of knowledge, and this knowledge has to be easily accessible. We would like to help you in your work with selling Sweden. We have a product catalogue as well as images and videos that you may use in your promotion material.

Last updated April 19, 2021

Invitation Swedish Workshop Online, 20-23 April 2021

If you sell Sweden, or if you’re interested to sell Sweden in the near future, Swedish Workshop Online is the ultimate event for discovering new and interesting destinations, places to stay and experiences from all over the country. There are a lot of exciting new things to talk about. It’s also an excellent opportunity for you to meet up with existing partners and talk through plans for the months ahead.

After the success of Swedish Workshop Online in 2020, this year’s event will follow the same format of one-to-one pre-scheduled meetings with suppliers and regional destinations. The event will take place between 20–23 April:

20th of April – USA
21st of April – Europe
22nd of April – Europe
23rd of April – India & China

Spaces are limited and we ask you to register as soon as possible, on 8 April at the latest, on this link so we can get you set up in the meeting planning system nice and early. Registrations made after this date will not be included in the market/product manual.

If you have any questions in the meantime, don’t hesitate to contact our Travel Trade Manager, Ninnan Stenmark.

Looking forward to hopefully seeing you there!

Double rainbow

A double rainbow above Töreboda, a municipality located next to Göta Canal, which forms the backbone of a historic waterway connecting the west coast city of Gothenburg to the Baltic Sea.

Photo: Per Pixel Petersson/imagebank.sweden.se

Image bank

A picture says more than a thousand words! Please use our image bank for pictures, easily downloaded and with all possible themes. Just follow the instructions, read the Ts&Cs carefully, and feel free to use it in your work. Go to our Visit Sweden Imagebank.

Yoga by the lake

Yoga is a good way to unwind and relax, as is spending time in the sereneity and tranquility of Swedish nature. You can practice sports virtually anywhere you want in Sweden, as Allemansrätten allows anyone to roam freely in Swedish nature.

Photo: Alexander Hall/imagebank.sweden.se

Things to do

Looking for things to do in Sweden? If you are looking for adventure, cultural experiences, places to try Swedish food or want to know where to buy some cool design and fashion there is a good chance you can find it in Sweden. Things to do in Sweden.

A creative culture

Swedish cultural and creative entrepreneurs excel by combining creativity and innovation with commercially viable products that appeal to global consumer demand. Music, film, design, fashion, literature, gaming and marketing are examples of areas where Sweden is advancing internationally.

Photo: Aline Lessner/imagebank.sweden.se

Videos

Sometimes we need to show more to our clients and video is more and more taking over in the promotion activities. So please let us help you with some suggested video clips from Sweden .

Theatre at Karlshamn citadel

Teatersmedjan (the theatre smithy) is an amateur theatre education programme in Karlshamn in the south of Sweden that over the years has produced hundreds of performances. The activities mainly consist of training with children, young people and adults. In addition, the theatre organises summer performances at Karlshamn citadel on the island Frisholmen.

Photo: Per Pixel Petersson/imagebank.sweden.se

Become a Sweden Specialist

Here's your chance to increase your ability to plan and sell unforgettable holidays to Sweden. Explore one of the world's most open and sustainable destinations, delve deep into Swedish nature and get a taste of Swedish food and hospitality. Taking this inspirational course can help your customers to achieve their dream holiday.

Please sign up for on-going Swedish e-learnings.

Other inquiries

Send us an email and let us know how we can help you in your role as a travel professional.

Practical information

Give us your feedback!