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The wide selection of meeting venues is a major reason why Sweden is a popular international meeting destination. Offering a wealth of options to suit every requirement of the professional traveler, there is a wide range of conference, convention and meeting facilities. From quaint village inns to urban business hotels, and from conference centers housed in manor houses and castles to resorts and spas.
Photo credit: Henrik Trygg/

Sweden for travel professionals

Are you a travel professional? Please let us help you! Being a travel professional today requires a lot of knowledge, and this knowledge has to be easily accessible. We would like to help you in your work with selling Sweden. We have a product catalogue as well as images and videos that you may use in your promotion material.
Double rainbow
A double rainbow above Töreboda, a municipality located next to Göta Canal, which forms the backbone of a historic waterway connecting the west coast city of Gothenburg to the Baltic Sea.
Photo: Per Pixel Petersson/

Image bank

A picture says more than a thousand words! Please use our image bank for pictures, easily downloaded and with all possible themes. Just follow the instructions, read the Ts&Cs carefully, and feel free to use it in your work. Go to our Visit Sweden Imagebank.

Yoga by the lake
Yoga is a good way to unwind and relax, as is spending time in the sereneity and tranquility of Swedish nature. You can practice sports virtually anywhere you want in Sweden, as Allemansrätten allows anyone to roam freely in Swedish nature.
Photo: Alexander Hall/

Things to do

Looking for things to do in Sweden? If you are looking for adventure, cultural experiences, places to try Swedish food or want to know where to buy some cool design and fashion there is a good chance you can find it in Sweden. Things to do in Sweden.

A creative culture
Swedish cultural and creative entrepreneurs excel by combining creativity and innovation with commercially viable products that appeal to global consumer demand. Music, film, design, fashion, literature, gaming and marketing are examples of areas where Sweden is advancing internationally.
Photo: Aline Lessner/


Sometimes we need to show more to our clients and video is more and more taking over in the promotion activities. So please let us help you with some suggested video clips from Sweden . 

Theatre at Karlshamn citadel
Teatersmedjan (the theatre smithy) is an amateur theatre education programme in Karlshamn in the south of Sweden that over the years has produced hundreds of performances. The activities mainly consist of training with children, young people and adults. In addition, the theatre organises summer performances at Karlshamn citadel on the island Frisholmen.
Photo: Per Pixel Petersson/

Become a Sweden Specialist

Here's your chance to increase your ability to plan and sell unforgettable holidays to Sweden. Explore one of the world's most open and sustainable destinations, delve deep into Swedish nature and get a taste of Swedish food and hospitality. Taking this inspirational course can help your customers to achieve their dream holiday.

Please sign up for on-going Swedish e-learnings.

Other inquiries

Send us an email and let us know how we can help you in your role as a travel professional.

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