Why Sweden is a dream destination for winter enthusiasts
Sweden beckons winter lovers with a captivating mix of breathtaking landscapes, exhilarating outdoor activities, and rich cultural heritage.
Sweden – Luxury of a different nature
Northern lights
The Northern Lights, Aurora Borelis, are natural colour changes in the sky caused by the geographical proximity of the Arctic Circle and the magnetic North Pole.
Photo: Göran Strand/imagebank.sweden.se
Discover a unique winter escape in Sweden, where the Northern Lights welcome you to a place of adventure and tranquillity. Savour the quiet luxury of open space and simplicity. Glide through frozen forests on a dogsled journey or marvel at starry skies stretching endlessly above. Whatever you choose to experience, prepare for a getaway like no other.
The Right of Public Access – Swedish freedom to roam
A unique right where the only thing you have to pay, is respect for nature and the animals living there
Uncover Sweden's UNESCO World Heritage Sites
Sweden is in the top 25 list of countries with the most UNESCO World Heritage Sites.
10 extraordinary stays close to nature
What could be better than discovering Sweden's inviting nature while staying at an architectural highlight?
Explore seaside adventures and coastal gems
The Swedish archipelagos are characterised by beautiful scenery, untouched nature and islands with few inhabitants.
15 festive Christmas markets in Sweden
Usher in the festive season by visiting a Swedish Christmas market, offering quality handmade products, tasty food and fun activities.
Unforgettable experiences at exceptional value
Explore the wonders of Sweden without the hefty price tag – uncover hidden gems, insider tips, and budget-friendly travel hacks.
Give us your feedback!