Visit Sweden

Sweden's official website for tourism and travel information

To make this site work properly, to measure visitor traffic and to optimise content this site uses cookies. Most big websites do this too and the most popular web browsers automatically accept cookies.

What are cookies?

Cookies are small text files that are placed on your computer or mobile device by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites.

If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site (see below under Managing Cookies).


How do we use cookies?

Cookies enable us statistical information, which we use to improve your experience on our site. Cookies allow servers to automatically collect the data in log files, such as browser type, operating system and the date of the visit. Cookies also enable the display of targeted advertising (retargeting) based on the collected data anonymous.

The cookies used at visitsweden.com are not used for storing sensitive information for the purpose of recording your behavior or for any other purpose that might threaten your privacy or security.

Using visitsweden.com-pages (including the different languages domains, like visitsweden.de, visitsweden.it etc)  you agree that we can place cookies on your browser. 

We use Google Analytics to collect and analyze visitor data. Cookies are used to collect information such as how many times a visitor has visited our site and how long the visit lasted. Also, this data is anonymous, that is, it can’t be inferred from a single browser user. For more information: https://www.google.com/intl/en/policies/privacy/


Managing cookies on your device

We use cookies to personalize content and to provide you with an improved user experience. 

You can control and manage cookies using your browser (see below). Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.


Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

Google Chrome

Mozilla Firefox

MacOS Safari

Microsoft Internet Explorer

For information on additional browsers and device types please see http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/.


Managing Analytics cookies

You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following links:

Adobe: http://www.adobe.com/privacy/opt-out.html

Google Analytics: http://www.google.com/analytics/learn/privacy.html


Contact details

Please contact the controlling Visit Sweden company directly, or us in accordance with the following if you have any questions about the policy or our processing of cookies.  

Email: cookies@visitsweden.com
Postal address: Visit Sweden, Box 3030, SE-103 61 Stockholm
Telephone: +46 (0)8-789 10 00