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Spellbound by Sweden – a chilling nature experience for all the senses

Spellbound by Sweden
The deep forests of Sweden possess both beauty and tranquility – but also drama and mystique. That is why we invite travellers to experience a chilling story – using all senses – by stepping into the mystical parts of Swedish nature. Come, be spellbound by the places and experience where fairy tales, culture and nature meet across Sweden.
Photo: Johan Wennerström/Visit Sweden

We’d like to invite you to experience our country’s nature in a way you’ve never done before. Sweden’s nature has always been an integral part of our culture and played a central role in Swedish folklore. Inspired by this heritage, internationally-celebrated author John Ajvide Lindqvist has brought some of our mythological creatures to life in a chilling tale and audio story – only available for listening to in our Swedish nature.

Curious yet?

Check out the trailer for the story.

Spellbound by Sweden
Photo: Johan Wennerström/

What is the story about?

The short audio story, named Kiln, is an adventure for all your senses. It’s written in the first person, so you’ll get to walk in the shoes of the main character as you go along and listen in the forest. The story starts off at the remains of a kiln, an ancient earth pit used to make charcoal. But soon enough, you’ll wander off and encounter various mythological beings, until you’re finally enchanted by a ‘huldra’ – a seductive forest nymph.

How do I take part in the story?

To take part in this thrilling adventure, you need to visit Sweden and set off into the Swedish nature. This is the only place in the world where you can listen to the story. When you arrive, simply click on the button marked “Listen to the story” to unlock the story on Spotify, while you wander deeper and deeper into our mysterious forests. Don’t forget to turn on your internet connection!


Q: What is “Spellbound by Sweden”?

A: The deep forests of Sweden possess both beauty and tranquillity – but also drama and mystique. “Spellbound by Sweden” is a campaign where visitors to Sweden get the opportunity to listen to a chilling short audio story, based on Swedish folklore, right in the middle of the Swedish forest. It’s a mythological adventure for all the senses, and one you’ll only experience in Sweden as the audio track is only available here.

Q: How does it work?

A: On this website, you will find suggestions for locations to enjoy the story in and experience the unknown. When visiting one of these locations, or any another Swedish nature spot, simply click on the button marked “Listen to the story” to unlock the story on Spotify. Don’t forget to turn on your internet connection.

Q: Why is the story only available in Sweden?

A: It’s a story that’s based on Swedish mythology, which has its home in Swedish nature. As some of the world's most famous mythical creatures were born of the Swedish forest, Sweden’s nature is the perfect place to experience this chilling adventure. The story is meant to be experienced with all your senses, not just your ears. And as it’s written in the first person, the listener can walk in the main character’s own steps while exploring one of Sweden’s many forests. This makes for a unique experience in Swedish nature.

Q: Why is Sweden doing this?

A: Swedish folklore is firmly rooted in nature, with a rich variety of mythological creatures that have long inspired our culture. Sweden is now inviting people to discover this enchanted world through our unique travel and audio experience.

Q. Who has written the story?

A. The short story Kiln is written by Swedish author John Ajvide Lindqvist. He is an internationally bestselling author and often referred to as the “Swedish Stephen King”. His thrilling stories mix Nordic noir, social realism and supernatural horror and have captured audiences in more than 30 countries. Since his debut novel, Let the Right One In in 2004, Ajvide Lindqvist has published 20 novels, short stories and dramatic works. His books are published in 33 countries, including Australia, China, Brazil, Denmark, France, Germany, Russia, United Kingdom and United States.