Where to go
Planning your holiday to Sweden? Explore Sweden and its destinations. From fields and rolling hills in the south, to the archipelagos in west Sweden. Experience the history and culture in the capital of Stockholm or travel north to look for the Northern Lights in Swedish Lapland.
Last updated 01 August 2023
Northern SwedenNorthern Sweden
Northern Lights, Midnight Sun and accommodation close to nature that you cannot find anywhere else. If you love the outdoors, Northern Sweden should be on your bucket list.

Åre and Östersund – a mountainous twin destination ideal for outdoor enthusiasts

Sundsvall

Umeå

Luleå: Where history meets modernity in Swedish Lapland

Kiruna – an arctic city bathed in the Northern Lights

Gästrikland – a peaceful county by the Baltic Sea

Swedish Lapland – a culture-rich natural wonderland

Medelpad

Norrbotten

Hälsingland – a world of cultural heritage and untouched nature

Ångermanland

Jämtland Härjedalen – a twin province with majestic scenery

Västerbotten – a hotspot for unforgettable nature experiences

'Surströmming' – the fermented herring that Swedes love

Swedish food and drink festivals for every taste

Vildmarksvägen – an epic drive on Sweden’s scenic Wilderness Road

The best hiking in middle and northern Sweden

How to capture the elusive Northern Lights

When and where to see the spectacular Midnight Sun

Top 6 design places to visit in northern Sweden

Dog sledding in Sweden – a true winter adventure

Explore Sweden’s smaller cities and towns

The Blue Highway – a riverside road trip through northern Sweden

11 Swedish design items made to be used
Middle SwedenMiddle Sweden
From the urban adventures of Stockholm to the nature experiences of Värmland and Dalarna. Whether a vibrant city life or the calm of nature makes you tick, Middle Sweden is the place to go.

Stockholm – the capital of Scandinavia

Uppsala – a historical treasure driving towards a net zero future

Sigtuna – discover a thousand years of history in Sweden's oldest town

Sörmland – a pleasure garden studded with castles

Värmland – a lake-rich haven of natural beauty

Dalarna – a miniature Sweden rich in nature and culture

Närke

Uppland – where Swedish history comes to life

Västmanland – magnificent nature and history close to Stockholm

Top 10 things to do in Stockholm

Örebro – where history and contemporary culture converge

Top 7 design places in Stockholm and middle Sweden

Swedish food and drink festivals for every taste

City break in Stockholm and beyond

Explore Sweden’s smaller cities and towns

Roslagen – a taste of the good life in the coastal countryside

The best hiking in middle and northern Sweden

From castles to coastlines – a scenic road trip through Sörmland

From cabins to glamping – accommodation in the Stockholm archipelago

11 Swedish design items made to be used

Uppsala – a hotbed of innovation

Sample the diverse flavours of Uppsala

Dog sledding in Sweden – a true winter adventure
Southern SwedenSouthern Sweden
Spend your holiday in southern Sweden and enjoy the picturesque landscapes, majestic coastlines, windswept islands and yellow canola fields.

Kalmar – a historical city by the sea and a gateway to Öland

Visby – a Swedish fairytale town on the island of Gotland

Gothenburg – Sweden’s second largest city

Malmö – a city of contrasts and an international melting pot

Norrköping – an outdoor haven with a rich cultural heritage

Helsingborg – a fusion of history, innovation and coastal beauty

Östergötland

Bohuslän – a gem on the idyllic west coast of Sweden

Dalsland

West Sweden

Västergötland

Halland – a coastal haven for foodies and nature lovers alike

Blekinge – a small county with great archipelago adventures

Gotland – where Viking-era history meets unique natural scenery

Skåne – a coastal county steeped in history

Småland – as Swedish as it gets

Experience Öland: From Swedish royalty to nature's majesty

11 Swedish design items made to be used

Swedish food and drink festivals for every taste

Nightlife in Malmö

A hotel for every mood in Gothenburg – find your match

Discover the modern art worlds in southern Sweden

City break in and around Malmö

Göta Canal – Sweden's blue ribbon

Hiking in southern Sweden – the top trails

Take a road trip in beautiful Skåne and Blekinge

Slow shopping or shop till you drop in Malmö!

City break in and around Gothenburg

Explore Sweden’s smaller cities and towns

Top hotels to stay in Malmö: Where comfort meets style
