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Lifestyle

Today's Swedish lifestyle is modern, progressive, and cool, yet rooted in age old traditions that we love to share with anyone who visits.

All of sweden

Skåne

Southern sweden

The backs of a man and woman gazing out over the Öresund bridge and a speed boat in the water.

The Öresund Bridge

My Swedish Heart, a road trip through Sweden

"When I think about Sweden... There's a countdown in my heart..."

Several white terraced houses with flat black roof, from the functionalism era, seen from the side.

Typical architecture from the functionalism era – the “Per Albin-houses” in Stockholm

At home with the Swedes

The concept of folkhemmet, home for the people, is central to Swedish society and design. Born nearly a century ago, its ideas of equality, functionality, solidarity and everyday beauty are still in the heart of Swedish design and architecture.

A man and a woman face each other sitting on a hilltop with a city below as the sun sets.

Storytravelers in Sweden

Sweden, a little bit different

We sent some travel enthusiasts to Sweden and asked them to share their experiences with us. Scroll down to follow them on their trips around Gothenburg and West Sweden.

Harbour of Gothenburg

Water world

Swedes have a close relationship with water. We enjoy it, use it and even live on it. At least that is true for the three major cities. Although there are significant differences in attitude…

Hiking in the forest

Films from Sweden

In three short films, discover Swedish nature through the people who live, work and breathe it.

Meet the Original  Hipsters

A thousand years before the first sourdough was set to ferment in the trendy neighbourhoods of Stockholm, crispbread bakers walked from farm to farm and baked up the rye harvests. We went looking for the origins of the modern hipster in the Swedish countryside.  Written by Peter Hammarbäck

Jämtland in winter

Nordic light

Winter in Sweden means short days and icy temperatures. But winter as we know it is far from just hibernation – it is a time when we take advantage of our unique geographical circumstances.

Next to a lake with lush forest around, there's a traditional red cottage and a small red guest house.

Traditional red cottage

The Swedes and their summer house

Us Swedes are a strange lot. We enjoy feeling a bit miserable. This isn’t necessarily painful; instead it’s often more a bittersweet sensation of homecoming. A general feeling of melancholy acts as a simple cure for all of life’s frustrations.

View of colourful rooftops and houses in Gothenburg.

View over the rooftops in Gothenburg

Gothenburg and West Sweden with The Curious Pear

We sent Issy and Meg from ‘The Curious Pear’ on a short break to Gothenburg and West Sweden and asked them to share their experience with us.

Explore Sweden with The Curious Collection

The Curious Collection travelled to Malmö, Skåne, Gothenburg and West Sweden - here&#x27;s their story

Medelpad

Norrbotten

Västerbotten – a hotspot for unforgettable nature experiences

Ångermanland

Swedish Lapland – a culture-rich natural wonderland

Jämtland Härjedalen – a twin province with majestic scenery

Hälsingland – a world of cultural heritage and untouched nature

Gästrikland – a peaceful county by the Baltic Sea

Dalarna – a miniature Sweden rich in nature and culture

Stockholm

Sörmland – a pleasure garden studded with castles

Uppland – where Swedish history comes to life

Värmland  – a lake-rich haven of natural beauty

Västmanland – magnificent nature and history close to Stockholm

Närke

Blekinge – a small county with great archipelago adventures

Bohuslän – a gem on the idyllic west coast of Sweden

Dalsland

Gotland – where Viking-era history meets unique natural scenery

Gothenburg – Sweden’s second largest city

Halland – a coastal haven for foodies and nature lovers alike

Malmö

A small cottage with flowers growing up around the window.

Södra Mellby, Skåne in Southern Sweden

Lobster and Swan explores Malmö and Skåne

Lobster & Swan describes Sweden as happy, welcoming and inspiring. Find out more about their experience of Malmö and Skåne…

Skåne – a coastal county steeped in history

Småland – as Swedish as it gets

Västergötland

West Sweden

Öland

Östergötland

Learn about the Swedish lifestyle and whats so unique

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Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.