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Lifestyle

Today's Swedish lifestyle is modern, progressive, and cool, yet rooted in age old traditions that we love to share with anyone who visits.

All of sweden

Next to a lake with lush forest around, there's a traditional red cottage and a small red guest house.

Traditional red cottage

The Swedes and their summer house

Us Swedes are a strange lot. We enjoy feeling a bit miserable. This isn’t necessarily painful; instead it’s often more a bittersweet sensation of homecoming. A general feeling of melancholy acts as a simple cure for all of life’s frustrations.

Hiking in the forest

Films from Sweden

In three short films, discover Swedish nature through the people who live, work and breathe it.

Meet the Original  Hipsters

A thousand years before the first sourdough was set to ferment in the trendy neighbourhoods of Stockholm, crispbread bakers walked from farm to farm and baked up the rye harvests. We went looking for the origins of the modern hipster in the Swedish countryside.  Written by Peter Hammarbäck

Medelpad

Norrbotten

Västerbotten – a hotspot for unforgettable nature experiences

Ångermanland

Swedish Lapland – a culture-rich natural wonderland

Jämtland Härjedalen – a twin province with majestic scenery

Hälsingland – a world of cultural heritage and untouched nature

Gästrikland – a peaceful county by the Baltic Sea

Dalarna – a miniature Sweden rich in nature and culture

Stockholm – the capital of Scandinavia

Sörmland – a pleasure garden studded with castles

Uppland – where Swedish history comes to life

Värmland  – a lake-rich haven of natural beauty

Västmanland – magnificent nature and history close to Stockholm

Närke

Blekinge – a small county with great archipelago adventures

Bohuslän – a gem on the idyllic west coast of Sweden

Dalsland

Gotland – where Viking-era history meets unique natural scenery

Gothenburg – Sweden’s second largest city

Halland – a coastal haven for foodies and nature lovers alike

Malmö – a city of contrasts and an international melting pot

Skåne – a coastal county steeped in history

Småland – as Swedish as it gets

Västergötland

West Sweden

Experience Öland: From Swedish royalty to nature's majesty

Östergötland

Learn about the Swedish lifestyle and whats so unique

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Lifestyle

General

The Swedes and their summer house

Films from Sweden

Meet the Original Hipsters