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Fashion

Scandinavian fashion is known around the world for a minimalist aesthetic, high quality, and sustainable profile.

All of sweden

Västsverige

4 Models sitzen außerhalb eines Cafes in Stockholm.

Schwedische Modemarke ATP Atelier

Les mannequins sont assis à l'extérieur d'un café à Stockholm.

La marque suédoise de mode ATP Atelier

Modellen zitten buiten een café in Stockholm.

Zweeds modemerk ATP Atelier

Swedish fashion brand ATP Atelier

Swedish fashion – a story of substance and style

Swedish contemporary fashion is celebrated for its timeless sense of cool. But it’s more diverse than you might think – Swedish designers master everything from catwalk fashion to laid-back denim looks, often with sustainability at its core.

Medelpad

Norrbotten

Västerbotten – a hotspot for unforgettable nature experiences

Ångermanland

Swedish Lapland – a culture-rich natural wonderland

Jämtland Härjedalen – a twin province with majestic scenery

Hälsingland – a world of cultural heritage and untouched nature

Gästrikland – a peaceful county by the Baltic Sea

Dalarna – a miniature Sweden rich in nature and culture

Stockholm

Sörmland – a pleasure garden studded with castles

Uppland – where Swedish history comes to life

Värmland  – a lake-rich haven of natural beauty

Västmanland – magnificent nature and history close to Stockholm

Närke

Blekinge – a small county with great archipelago adventures

Bohuslän – a gem on the idyllic west coast of Sweden

Dalsland

Gotland – where Viking-era history meets unique natural scenery

Gothenburg – Sweden’s second largest city

Halland – a coastal haven for foodies and nature lovers alike

Malmö

Skåne – a coastal county steeped in history

Småland – as Swedish as it gets

Västergötland

Fashion designer Anna Lidström

Redesigning fashion

Is it possible to satisfy our love for fast fashion without suffocating the planet? If you ask Borås-based fashion designer and sustainability advocate Anna Lidström, the answer is yes – but it takes a fair amount of guts and innovation. Here, Lidström talks about her passion for circular fashion and gives her best tips for second hand shopping in and around her hometown, located just an hour’s drive from Gothenburg in West Sweden.

West Sweden

Öland

Östergötland

Swedes have an inherent sense of fashion, it’s undeniable.

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Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Fashion

General

Swedish fashion – a story of substance and style

West SwedenWest Sweden

Redesigning fashion