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Fashion

Scandinavian fashion is known around the world for a minimalist aesthetic, high quality, and sustainable profile.

All of sweden

Models wearing ATP clothes standing in a line.

ATP Atelier

Swedish fashion – a story of substance and style

Swedish contemporary fashion is celebrated for its timeless sense of cool. But it’s more diverse than you might think – Swedish designers master everything from catwalk fashion to laid-back denim looks, often with sustainability at its core.

Medelpad

Norrbotten

Västerbotten – a hotspot for unforgettable nature experiences

Ångermanland

Swedish Lapland – a culture-rich natural wonderland

Jämtland Härjedalen – a twin province with majestic scenery

Hälsingland – a world of cultural heritage and untouched nature

Gästrikland – a peaceful county by the Baltic Sea

Dalarna – a miniature Sweden rich in nature and culture

Stockholm – the capital of Scandinavia

Sörmland – a pleasure garden studded with castles

Uppland – where Swedish history comes to life

Värmland  – a lake-rich haven of natural beauty

Västmanland – magnificent nature and history close to Stockholm

Närke

Blekinge – a small county with great archipelago adventures

Bohuslän – a gem on the idyllic west coast of Sweden

Dalsland

Gotland – where Viking-era history meets unique natural scenery

Gothenburg – Sweden’s second largest city

Halland – a coastal haven for foodies and nature lovers alike

Malmö – a city of contrasts and an international melting pot

Skåne – a coastal county steeped in history

Småland – as Swedish as it gets

Västergötland

West Sweden

Experience Öland: From Swedish royalty to nature's majesty

Östergötland

Swedes have an inherent sense of fashion, it’s undeniable.

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Fashion

General

Swedish fashion – a story of substance and style