Northern Lights, Arctic Sweden
The most common colour of the Northern Lights is green, but it can also change to pink and purple.
Photo credit: LapplandMedia AB
What if the best way to experience the Arctic was to slow down and simply take it all in?
As Europe's cities get caught up in the pre-Christmas rush, northern Sweden offers a different rhythm. Vast snow-covered landscapes, Arctic silence, limited daylight and long winter nights invite you to leave everyday demands behind, reconnect with nature and enjoy the freedom to slow down and do things at your own pace.
Join us on a journey through Arctic Sweden, where outdoor adventures meet moments of stillness, and where there's no pressure to be constantly on the move or socially engaged.
During this press trip, you'll have the opportunity to:
- Explore the Arctic landscapes around Abisko and Björkliden, with their dramatic mountain scenery, wide-open spaces and peaceful winter wilderness.
- Experience nature at your own pace, from snowshoe walks and other winter activities to quiet moments beneath the Arctic sky, with a chance to witness the northern lights.
- Unwind and recharge with Arctic wellness experiences and insights into Sámi culture and its connection to nature.
- Discover Kiruna, a small northern town with a relaxed pace of life, a growing cultural scene and a future as European Capital of Culture in 2029.
- Get a taste of Swedish Christmas traditions, including the celebration of Saint Lucia, with its candlelight, music and winter atmosphere.
And because slowing down is part of the experience, the programme will leave room for personal time and optional activities.
Discover the Swedish Arctic on your own terms – where doing less can mean experiencing more.
Press trip itinerary
The itinerary will be available soon.
- The itinerary covers all costs for accommodation, meals, and non-alcoholic beverages. Personal expenses, such as minibar charges or additional alcoholic drinks, are your own responsibility.
- Transportation to and from Sweden is covered.
- Representatives of Visit Sweden and the local hosting tourism organisation accompany the group.
- Please note the itinerary is subject to change.
Registration
Please fill out the form below to submit your interest in this press trip.
Once the screening process is complete delegates will be informed.
Completing this form by itself does not guarantee participation.