Press trips to Sweden

Discover Sweden with us!

From breathtaking nature and rich cultural heritage to local stories and unique experiences, our curated press trips invite you to discover Sweden from different perspectives.

Whether you're looking for outdoor adventures, cultural discoveries or simply a slower pace of life, there's always another side of Sweden waiting to be explored.

And speaking of slowing down… welcome to the paradise for introverts!

Did you know that 41% of travellers identify as introverts? And 67% prefer destinations where social interaction feels optional rather than expected. In other words, sometimes the best company on holiday is… no company at all.

That's why Sweden has opened The Introvert Travel Agency – celebrating a destination where personal space is part of the experience and being left alone can be a luxury.

Curious about your introvert side? Take a quick quiz to find out! (Also available in French, German & Dutch.)

For an individual press trip inspired by your result, please contact the PR team to explore the possibilities.

Prefer travelling with fellow journalists? Browse our group press trips below, featuring both introvert-inspired experiences and a variety of other Swedish adventures. If a trip catches your eye, register your interest early!