Ice fishing, Dalarna

Sweden is a paradise for fishing enthusiasts with 100 000 lakes, majestic rivers and a long coastline with thousands of islands. In winter, you can ice fish by drilling a hole in the ice. If you are a beginner, you should go with an experienced guide with safety equipment and knowledge.

Photo credit: Roger Borgelid/Visit Sweden

Press Trips to Sweden

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Welcome to the paradise for introverts!

Sweden is made for travellers who appreciate space, quiet and the freedom to explore on their own terms. That’s why Sweden has opened The Introvert Travel Agency – a travel agency dedicated to helping introverts discover a destination where being left alone can be a luxury.

And what better way to experience it than in Sweden yourself? Our curated press trips invite you to discover the nature, culture, local stories and experiences behind the campaign – and many other sides of Sweden.

Curious about your own introvert side? Answer a few questions about your introversion and find out what kind of Swedish experience might suit you.

Overview of upcoming press trips:

Registration still open:

3-6 Dec: Stockholm for introverts

Registration closed:

19-22 Jan: Beginners ice skating adventure in Stockholm

26-29 Jan: Finding rhythm: ice skating adventure in Dalarna

27-30 Jan: New Arctic Luxury, wellness & Sami Culture – Villa Äng

01-05 Feb: Scandinavian Mountains Winter Escape - Sälen

04-08 Feb: Cold bathing festival in Helsingborg

17-20 Mar: How sustainable lifestyles catalyse good life in Gothenburg

15-17 Apr: Seaside senses in Halland/Southern Sweden

18-21 May: Sweden’s quiet food evolution in Hälsingland & Gästrikland

19-22 May: Where Sweden got its colours – a cultural route through Dalarna

26-29 May: Sweden’s hidden gem, the archipelago of Sankt Anna

02-05 Jun: West Sweden on prescription

08-11 Jun: Gotland - island of balance: Where culture meets calm

24-27 Aug: Småland - islands on prescription

31 Aug–3 Sep: Arctic Islands in the Luleå Archipelago

01-04 Sep: Like an Islander: Slightly salty and completely happy

06-09 Sep: The High Coast - Grand Vistas, Zero Obligations

14-17 Sep: Tranquil Värmland & Lurö Archipelago Escape

14-17 Sep: Quietly captivating: Småland with no crowds and no small talk

17–20 Sep: Discovering new old-world wines in southern Sweden

21-25 Sep: Dalarna - Happily off schedule

To ensure an exclusive and highly personalized experience, participation is usually up to six international journalists per group trip, allowing only one representative per media outlet.
The itinerary covers all costs for accommodation, meals, and non-alcoholic beverages. Personal expenses, such as minibar charges or additional alcoholic drinks, are your own responsibility.
Transportation to and from Sweden is covered.
All press trips will be conducted in English, unless specified otherwise.
The invitation does not apply to travel companions.
Representatives of Visit Sweden and the local hosting tourism organisation accompany the group.

Upcoming press trips:

3-6 December: Stockholm for Introverts

More from Visit Sweden

PressroomUpdated news from Swedish destinations Contact usContact details to our PR managers ImagebankOfficial Image Bank of Sweden