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In the foreground are lush trees and a small wooden sign reading 'Zorn Museum', with the museum building in the background.
The Zorn museum, Mora
The artist's home of the Zorn family is now a museum.
Photo credit: Anna Holm/Visit Dalarna

19–22 May: Where Sweden got its colours – a cultural route through Dalarna

From Canvas to countryside. Dalarna is often described as “Sweden in miniature”. Red cottages by glittering lakes, midsummer traditions, folk costumes and the famous Dala horse all originate here.

This journey follows in the footsteps of Dalarna’s famous artists Anders Zorn and Carl Larsson, the men who painted Sweden in the way the world still pictures it today, through the landscapes and culture that shaped their vision.

Join us for:

Spots are limited to 8 international journalists for this trip, allowing only one representative per media outlet.

Press trip itinerary

- The itinerary covers all costs for accommodation, meals, and non-alcoholic beverages. Personal expenses, such as minibar charges or additional alcoholic drinks, are your own responsibility.

- Transportation to and from Sweden is covered.

- Representatives of Visit Sweden and the local hosting tourism organisation accompany the group.

- Please note the itinerary is subject to change.

View full itinerary

Registration

Please fill out the form below to submit your interest in this press trip.

Once the screening process is complete delegates will be informed.

Completing this form by itself does not guarantee participation.

Register your interest