In Gothenburg, shoppers should head first to the neighbourhood around Magasinsgatan, which hosts the flagship stores of the city’s most internationally successful designer chains, such as Acne Studios, Nudie Jeans and Velour. It also offers independent boutiques, such as the maritime-themed clothes shop Emma och Malena. The interior design shop Artilleriet has a changing but always extraordinary collection, while Floramor & Krukatös, run by a mother-daughter, potter-gardener duo, sells both ceramic pots and plants to go in them. The wallpaper shop Engelska Tapetmagasinet, meanwhile, has been going since 1899. It is still run by members of the founding family.
If you’re looking for a gift, a souvenir, or just a pleasant place to wander, you may want to make your way to the characterful wooden houses on Haga Nygata, which are crammed with cosy cafés and shops selling treats like handmade soap, artisanal toys, and marzipan pigs. Highlights include craft knick-knack shop Peachy Home, contemporary craft shops Sintra and Haga of Sweden, and the fashion brand Twist & Tango.