Visby – a Swedish fairytale town on the island of Gotland

Whether you’re looking for history, nature, culture, good food or just want to relax on the beach, the town of Visby, has it all. Located on the island of Gotland, in the Baltic Sea, this fairy-tale town is a national treasure. It’s also a UNESCO World Heritage Site, characterised as having “outstanding universal value.”

This well-preserved medieval Hanseatic town dates back to the 12th century and contains several remarkable church ruins from the period, such as St Clemens, St Nicolai and Drotten’s ruins, and the St Karin church ruin with its high arches. Visby boasts several historic churches as well, including the Sankta Maria Cathedral built at the end of the 12th century.

Visby also has a well-preserved 3.5 kilometres long medieval ring wall, the Visby City Wall, with many of its original towers from the 1200s still intact. The wall encircles the centre of Visby and was initially built for protection against both foreign enemies and Swedish assailants from the countryside.

Visby culture – from Vikings to Pippi Longstocking

Along the streets of Visby are more than 200 buildings and homes dating back to somewhere between the 12th and 14th centuries. The Gotland Museum’s Hall of Antiquities contains a number of archaeological finds dating back to Viking times and the museum’s Treasury boasts the largest silver treasure in Europe – 67 kilos of bangles, bracelets and 14,000 coins. A visit here will help put the town’s long and fascinating history into perspective. If you’re eager for more, a guided tour with the museum’s knowledgeable guides gives you a chance to visit some of the ruins usually closed to the public.

The beloved Pippi Longstocking series were filmed along the narrow streets of Visby and the original Villa Villerkulla can be found just outside the town, at Kneippbyn Resort. Another address, appreciated by Pippi fans and Instagrammers alike, is Fiskargränd. The picturesque alley with its cobblestones and winding roses is probably the most photographed street in Visby today. If you wish to explore Visby in the footsteps of Pippi Longstocking even further, the local tourist office provides free maps listing all Pippi locations in town.

With its natural beauty and ancient history, Gotland is a mystical and inspiring place to live that attracts many artists. Their handicrafts are sold in the local Visby shops. Gotland is particularly known for its wonderful ceramics and woollen items. The grey, wool lambskins from local sheep, are warm and decorate many Scandinavian homes.

Garden blooms and day trips outdoors

In addition to its long history and fascinating ruins, Visby is also known for its gardens, particularly the profusion of roses that bloom in the sunny summer months. In addition to the roses and overflowing flower boxes on Visby’s winding, cobblestone lanes, there’s a collection of roses at the 2.5-hectare Botanical Garden, which dates back to 1855. It also has a large collection of exotic trees and plants that flourish in Gotland’s mild climate. There’s no entrance fee for the gardens, which also contain a herb garden and a Gazebo Garden (an open-sided pavilion).

There is a bathing jetty by the beach walk in central Visby, and four beaches within just five kilometres. If you feel like going a little further afield, head for the popular Tofta Beach, located 20 kilometres south of Visby. Although Gotland is the largest island in Sweden, the distances are short and the landscape mostly flat, making Visby a good starting point for day trips by bike.

A hike to Högklint, seven kilometres south of Visby, will give you not only magnificent views over the town but also a treat through Södra Hällarna nature reserve with steep cliffs and caves, an ivy forest and rocky beaches.

For more hiking, biking and bathing tips around the island, visit our Gotland destination page.

The taste of Visby – from saffron pancakes to truffles

While Visby is at its liveliest in the spring and summer months, there is plenty to do at any time of the year, not least visiting its many excellent restaurants, bars and cosy cafés. As in the rest of Sweden, “fika” is a popular pastime. Gotland has its own brews of coffee and tea that are served with delicious homemade goods, such as the island’s traditional saffron pancake with berries and cream.

4 notable cafés in Visby:

• Själsö bageri, a craft bakery a few kilometres outside Visby with stone-baked sourdough bread and mouth-watering cinnamon buns. They also have a bread truck at Östercentrum in central Visby.
• Café Amalia, a cute café and long-standing favourite among locals. Serves healthy and homemade breakfast all day, decorated with edible flowers.
• Ett rum för resande, a small and cosy café especially appreciated for the homemade pasta and generous opening times year-round.
• S:t Hans, a summertime gem as this garden café is idyllically situated in the S:t Hans Church ruins.

The lime-rich soil of Gotland and a favourable climate contribute to plenty of fresh, local produce. If you happen to be in Visby in the early spring, asparagus will be on the menu in all forms.

Truffles grow on the island as well and if you’re a fan, you won’t want to miss the late autumn months, when truffles appear on restaurant menus and in shops. If you happen to be here in November, there are also tastings, truffle hunts and lectures arranged by the island’s truffle academy.

An abundance of lamb on Gotland means you’ll find lamb dishes served in many restaurants, along with tasty local sausages, venison and more. Smoked salmon, flounder and herring are also popular thanks to the strong local fishing traditions.

You might want to wash the food down with beers like Wisby Pils and Sleepy Bulldog from the local Gotlands Bryggeri – one of many breweries on the island.

Visby’s top restaurants

Visby is one of Sweden’s most restaurant-dense towns and many are open year-round.

For traditional Swedish dishes and local specialities like Gotlandic lamb, make a reservation at Värdshuset Lindgården. Their kitchen follows the farming calendar and serves up seasonal and local produce. After dinner, move upstairs to the Gin Room, where a large selection of Gotlandic, Swedish and international gin and tonic varieties are on the menu.

Freshly caught seafood is another Gotlandic speciality, best enjoyed at Bakfickan. This small and genuine restaurant has been serving fried herring and fish soup for over 25 years. Come for lunch or dinner but be early, during the busy summer weeks they only run drop-ins.

Most restaurants in Visby are scattered around or close by Stora torget (The Main Square). While some are spin-offs from Stockholm restaurants, highly appreciated restaurants like Surfers and Crêperi & Logi have done it the other way around – they started in Visby and now have branches on the mainland.

Visit our Gotland destination page for more breweries and top restaurant tips outside of Visby.

Most visitors come to Visby during the bustling summer months when the waters are warm and the island is in full bloom. However, the shoulder seasons of spring and autumn are equally beautiful, just without the crowds. If you come in winter, you can expect tranquil streets, Christmas markets and maybe even snow. No matter what season you choose to visit Visby, you’ll surely be enchanted by this fairy tale town.