Luxury of a different nature
Did you know that there are eight places in the world called Sweden? That’s why we’re sending an application to trademark our country’s name. In the meantime, we’ll teach you how to distinguish the original from the dupes.
Do you agree that Sweden should be able to trademark its name? Support the initiative and contribute to a less confusing world.
How many dupes does your country or city have? Find out below!
How to know you are in the Original Sweden
The Original Sweden is not like other Swedens. Here are a few of the luxuries that make our country unique and definitely worth visiting.
Free blue gems
If diamonds are forever, blueberries are everywhere. At least in Sweden. From July to September, these tasty blue gems can be found pretty much all over the country. And the best part is that you can pick and eat as many as you like. It’s all thanks to the Swedish freedom to roam, which enables everyone to enjoy the wild and its treasures. Berries, fruit, mushrooms – it’s all up for grabs, as long as you treat nature with respect.
Exclusive islands
You might think that private islands are for the rich and famous. Well, not in Sweden. With more than 200,000 islands, it’s not unusual to find one where you can be completely alone. Buy some fika, pack a thermos of coffee, and enjoy your day. Or why not bring a tent and watch the sun set and rise from your very own private beach? You don’t need to be a millionaire to experience luxury of a different nature.
Four-season stays
Sweden has its fair share of exclusive stays, like the Icehotel, Treehotel, or Pater Noster. But our biggest pride is our four seasons. Enjoy our warm and bright summer, cosy and colourful fall, or dark and crisp winter. Or witness nature waking up after a long winter sleep during springtime. Each season is beautiful and magical in its own way, offering a rich variety of unique experiences.
Open 24/7
Sweden is a very open place, where you can truly be yourself. In addition to free speech and free press, Sweden is celebrated as one of the world’s most inclusive and progressive countries. Every year, Pride festivals are organized across the country. And EuroPride has been held here three times over the past three decades. Sweden is simply a perfect place for a romantic holiday, regardless of who you love.
Private chauffeurs
There are lots of ways to get around in Sweden. You can travel by train or bus or rent a bicycle or electric car. And occasionally, you might want to enjoy the luxury of just sitting back and being taken on a ride by your very own private chauffeurs. Our energized sled dogs will happily escort you over snow-covered mountains, frozen lakes and through vast white forests. It’s exciting, snug and truly a luxury of a different nature.
Live the dream
Nothing beats a good night’s sleep – it’s probably the ultimate luxury. Simply closing your eyes in the evening and waking up refreshed and energized, undisturbed throughout the night. Well, if this sounds like a dream scenario, you should try sleeping in Sweden. We have bountiful accommodations located in quiet and serene environments far, far away from the bustle of cities and highways. Come and enjoy the cool night temperatures, clean air, dark skies, and natural soundscapes. Swede dreams!
Our luxurious roots
When we say that we have luxurious roots, we’re not talking about the royal family. We’re talking about the roots that provide us with delicacies like mushrooms, berries, fruits and vegetables. Indulge in locally produced produce in establishments ranging from fast food chains to Michelin restaurants. Or you can just go for a hike and pick your own ingredients. What a luxury!
Timeless treasures
In Sweden, we don’t hide our treasures on deserted islands, we share them with the world. Here you can experience world heritage sites such as castles, nature reserves, and archaeological sites. Take a stroll through the medieval town of Visby on the island of Gotland, or explore the Laponian area in Swedish Lapland, located within the Arctic Circle in northern Sweden. These sites are protected by UNESCO so that everyone can enjoy them – today and tomorrow.
Dupes in Sweden
Sweden is not the only place with dupes. To be honest, we, too, have borrowed names from the rest of the world. Why not visit Paris in Värmland or Madrid in Östergötland?
Madrid, Östergötland
Madrid is located south of Norrköping in Östergötland. Unlike its Spanish namesake, this place revolves around forests and nature reserves.
Paris, Värmland
Sweden’s own Paris is in a part of Sweden famous for its natural beauty. With its 10,000 lakes, Värmland is known as the lake district. But it’s also a paradise for hikers and cyclists.
Hamburg, West Sweden
If you pass by Hamburg in Sweden, it means you are on the island of Orust in West Sweden. And then you are in for a treat. It’s a beautiful island in the stunning west coast archipelago.
Skagen, Jämtland
Skagen is not only a place in northern Denmark but also in northern Sweden, Jämtland. Enjoy peaceful nature and savour everything from hiking and fishing to skiing.