

Step into the soothing rhythm of the Småland coast and experience how a trip to Sweden boosts health and wellbeing through nature and coastal calm.
Welcome to Västervik – a city that combines the characteristic Småland landscape, a picturesque old timber town, and access to a large archipelago with 5,000 islands, cliffs, and skerries.
Join us for:
- Guided slow kayaking in the archipelago of Västervik
- Bicycling on the lush island of Hasselö
- Visiting nine unique places in nature designed by architecture students , ArkNat. Perfect places for a Swedish fika rest!
- Experiencing the hotel and restaurant Slottsholmen, owned and run by ABBA’s Björn Ulvaeus
Spots are limited to 5 international journalists for this trip, allowing only one representative per media outlet.
Press trip itinerary
- The itinerary covers all costs for accommodation, meals, and non-alcoholic beverages. Personal expenses, such as minibar charges or additional alcoholic drinks, are your own responsibility.
- Transportation to and from Sweden is covered.
- Representatives of Visit Sweden and the local hosting tourism organisation accompany the group.
- Please note the itinerary is subject to change.
Registration
Please fill out the form below to submit your interest in this press trip.
Once the screening process is complete delegates will be informed.
Completing this form by itself does not guarantee participation.