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5 sustainable eco-tourism experiences in Sweden

Nature's Best is a certificate that verifies ethical, high quality nature tours in Sweden. It was developed by travel associations, land owners, nature conservation associations, non-profit organisations, public authorities, tourist companies and institutions.
Horse riding
Horseback riding at Ladtjojaure. Ladtjojaure is a mountaine lake situated between Nikkaloukta and Kebnekaise.
Photo: Fredrik Broman/

Ofelas Islandshästar & Guideservice

In the shadow of Sweden’s highest mountain Kebnekaise you find a small, experienced guiding company with Icelandic horses. The area is close to Kalix river in the north, an ancient Sami country, where you are constantly reminded of the previous generations and their way of life. Kerstin Nilsson and Matti Berg, who run Ofelas, actually both have Sami roots, and the word Ofelas refers to the word “guide” in Sami. 

–  We organize excursions with a great deal of consideration for the native flora and fauna. And we also try to convey Sami culture to the participants, says Kerstin. 

Find out more about Ofelas Icelandic horses & Guide service

Sled dog
Dog sledding is an increasingly popular way to spend an adventures day in the snow.
Photo: Henrik Trygg/


Matti Holmgren and Stina Svensson own and run the company Jokkmokkguiderna, and live year-round in Jokkmokk, a small village just north of the Arctic Circle. 

– We welcome guests that feel empathy for animals and all other living creatures. The dogs are the essence of our life, and we teach our guests how to communicate with them, says Matti and refers to their Siberian Husky kennel with almost 50 Huskies and three Border Collies. 

Right from the start, Jokkmokkguiderna wanted to stress the importance of sustainability.

– I wanted to show people that you could make a living up here in the north, with respect for nature, Matti. 

Find out more about Jokkmokkguiderna

Fishing in Sweden.
Photo: Daniel Hertzell/Folio/

Nordic Footprints

The philosophy of the Nordic Footprints company, with a base in Husvallgölen, Dalarna, is to make comfortable lodging, good food and a great experience in nature available for all of their guests.

– Everything we do is based on personal service, in small groups, says Samuel Jakoby, a trained outdoor guide, who runs the company.

For example, fly fishing is taught in groups with a maximum of four participants per guide. The company also arranges trips to the mountains in the north of Sweden and hunting activities with small prey. Read more about Nordic Footprints

Kayaking in Stockholm archipelago.
Photo: Henrik Trygg/

Kajak & Uteliv

Kajak & Uteliv operates in Roslagen, close to Stockholm, where the inner archipelago meets the outer – a perfect spot for kayaking or canoeing. 

– We just love to paddle and like to share this love with our customers, says owner Astrid Landgren Patterson.

The company organizes courses and excursions, lasting from one to five days. With about 13 000 islands, Roslagen offers a wide range of opportunities for both beginners and advanced paddlers. 

– Our guests truly enjoy the freedom to roam, being able to paddle anywhere, with the wilderness surrounding them, says Astrid. 

More info about: Kajak & Uteliv

A porpoise moment outside Kullaberg in Sweden
The most popular activity for visitors at Kullabergsguiderna is a porpoise safari in the sea outside Kullaberg.
Photo: Fjord & Baelt


The people at Kullabergsguiderna give visitors extraordinary but safe nature experiences in Kullaberg, in Skåne. Here, in the south of Sweden, you can take part in cave excursions, go rappelling or hiking, but the most popular activity is a porpoise safari in the sea outside Kullaberg.

– We slow down. We let the porpoise come to us. No stress, no driving around in circles, says David Arborelius from Kullabergsguiderna.

The founders of the company were local entrepreneurs, Joachim Persson and Marcus Petersson, and the company wants to continue recruiting local staff and works closely with the Kullaberg Nature Reserve.

Please visit the home page of Nature’s Best to continue reading about sustainable experiences in nature, and find your favorites regardless of which part of Sweden you are planning to visit on your holiday. 

Read about: Kullabergsguiderna