Strawberry (Nordic Choice Hotels)
Strawberry – formerly known as Nordic Choice Hotels – gathers more than 240 hotels in Sweden, Norway, Denmark, Finland and the Baltics. In Sweden, the hotel chain covers 60 destinations, from Jukkasjärvi in the north to Trelleborg in the very south.
The hotels are divided into different brands: Comfort Hotels offer central locations and affordable prices. Quality Hotels focus on meetings and shared moments. Clarion Hotels strive to offer more than just a place to sleep, while Home Hotels include breakfast, 'fika,' and dinner in the price.
Strawberry also has a collection of independent hotels, including acclaimed crown jewels like Icehotel in Swedish Lapland, Copperhill Mountain Lodge in Åre and Yasuragi outside Stockholm. Some other independent hotels worth mentioning are:
- Selma Spa – the first spa hotel in Sweden, a large facility where relaxation and exercise go hand in hand. Located in Sunne.
- At Six – a modern five-star hotel in central Stockholm with contemporary art and a vibrant rooftop.
- Hobo Hotel – At Six’s curious and creative neighbour hotel. A boutique hotel focused on urban culture and new encounters.
- Vox Hotel – a design hotel by the notable Swedish hotel architect Magnus Månsson. Located in central Jönköping, overlooking Lake Vättern.
The charismatic founder of Strawberry, Petter Stordalen, is a celebrity on his own and frequently featured in the media.