International Group Press Trips to Sweden 2026

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Discover Sweden with us through a series of curated international group press trips.

From nature and culture to local stories and experiences, these curated trips offer a chance to explore the country in ways that restore, inspire and connect – maybe on one of Sweden's 267 570 islands? After all, Sweden is the first destination that can be prescribed by doctors!

Below is an overview of the press trips in 2026. If a trip catches your eye, we encourage you to submit your interest early.

Overview of international group press trips in 2026:

19-22 Jan: Beginners ice skating adventure in Stockholm

26-29 Jan: Finding rhythm: ice skating adventure in Dalarna

27-30 Jan: New Arctic Luxury, wellness & Sami Culture – Villa Äng

01-05 Feb: Scandinavian Mountains Winter Escape - Sälen

04-08 Feb: Cold bathing festival in Helsingborg

17-20 Mar: How sustainable lifestyles catalyse good life in Gothenburg

15-17 Apr: Seaside senses in Halland/Southern Sweden

18-21 May: Sweden’s quiet food evolution in Hälsingland & Gästrikland

19-22 May: Where Sweden got its colours – a cultural route through Dalarna

26-29 May: Sweden’s hidden gem, the archipelago of Sankt Anna

02-05 Jun: West Sweden on prescription

08-11 Jun: Gotland - island of balance: Where culture meets calm

24-27 Aug: Småland - islands on prescription

31 Aug-4 Sep: Island hopping in the Gothenburg archipelago

Aug/Sep: Swedish Islands at the Bothnian Coast (Umeå)

17–20 Sep: Discovering new old-world wines in southern Sweden

Sep: Magic Season in Stockholm Archipelago

Dec: Glimmering Season in Stockholm Archipelago

To ensure an exclusive and highly personalized experience, participation is usually up to six international journalists per trip, allowing only one representative per media outlet.
The itinerary covers all costs for accommodation, meals, and non-alcoholic beverages. Personal expenses, such as minibar charges or additional alcoholic drinks, are your own responsibility.
Transportation to and from Sweden is covered.
All press trips will be conducted in English, unless specified otherwise.
The invitation does not apply to travel companions.
Representatives of Visit Sweden and the local hosting tourism organisation accompany the group.