A clear shift is happening in how people plan their summer holidays. Recognised by Condé Nast Traveler as one of 2024’s key travel trends, coolcation reflects a growing desire to seek out mild climates and outdoor adventures. Gone are the days of chasing relentless heat—today’s holidaymakers prioritise comfort, sustainability, and nature. According to Booking.com, 54% of travellers plan to elevate their nighttime pursuits to avoid rising daytime temperatures in 2025, and 42% prefer to vacation in cooler locations.
With average summer temperatures of 20–25°C in the south, Sweden has become a prime coolcation destination. Its northern latitude brings long daylight hours, perfect for maximising time outdoors—whether hiking, kayaking or simply unwinding in nature. And with approximately 100,000 lakes, scenic city beaches in Stockholm and Gothenburg, and a pristine coastline, Sweden offers endless opportunities to take a refreshing dip.
Sweden’s commitment to sustainability adds to its appeal. Eco-friendly stays, locally sourced food, and nature-based experiences allow travellers to enjoy a refreshing getaway that’s also kind to the planet.
14 refreshing activities for your coolcation