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A moose is walking on a ice- and snow-covered river. The sun is shining.

Sweden – a destination
of a different nature

Kalix River in Kiruna, Swedish Lapland
During the winter, northern Sweden's rivers freeze to ice and become passages for both animals and humans.
Crédit photo: Fredrik Ludvigsson / Scandinav

Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to a destination of a different nature. Welcome to Sweden!

Explorer la carte

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Visit the Original Sweden – and learn how to spot the dupes

Did you know there are eight places in the world called Sweden? That’s why we’re applying to trademark our country’s name, but meanwhile, here’s how to tell the original from the dupes.

Why Sweden is a dream destination for winter enthusiasts

Sweden beckons winter lovers with a captivating mix of breathtaking landscapes, exhilarating outdoor activities, and rich cultural heritage.

'Swede dreams' – discover Scandinavia's secrets to restful nights

With its natural darkness, cool temperatures, clean air, and zen–inducing nature, Sweden offers some of the world's best sleep experiences.

Stockholm – the capital of Scandinavia

Stockholm is known as one of the most inclusive and welcoming cities in the world.

From fika to flatbread: 11 must-have Swedish food souvenirs

Snacks and sweets to bring with you home.