

Overview of international group press trips in 2026:
Registration still open:
24-27 Aug: Småland - islands on prescription
31 Aug–3 Sep: Your Swedish Island – redefined in the north
31 Aug-3 Sep: Arctic Islands in the Luleå Archipelago
31 Aug-4 Sep: Like an Islander: Slightly salty and completely happy
14-17 Sep: Tranquil Värmland & Lurö Archipelago Escape
17–20 Sep: Discovering new old-world wines in southern Sweden
Registration closed:
19-22 Jan: Beginners ice skating adventure in Stockholm
26-29 Jan: Finding rhythm: ice skating adventure in Dalarna
27-30 Jan: New Arctic Luxury, wellness & Sami Culture – Villa Äng
04-08 Feb: Cold bathing festival in Helsingborg
17-20 Mar: How sustainable lifestyles catalyse good life in Gothenburg
15-17 Apr: Seaside senses in Halland/Southern Sweden
18-21 May: Sweden’s quiet food evolution in Hälsingland & Gästrikland
19-22 May: Where Sweden got its colours – a cultural route through Dalarna
26-29 May: Sweden’s hidden gem, the archipelago of Sankt Anna
08-11 Jun: Gotland - island of balance: Where culture meets calm




