About Visit Sweden

Press & Influencers

Travel Trade & Travel Professionals

Contact us

Cookies and analytics

To make this site work properly, to measure visitor traffic and to optimise content this site uses cookies. To get full functionality of the website, such as videomaterial, maps and bookmarks, we recommend to accept all cookies. You can change your cookie settings at any time from the cookie icon at the left bottom corner.

Personal Data Policy

Accessibility statement

This website is run by Visit Sweden. We want as many people as possible to be able to use this website, and this document describes how visitsweden.com complies with the accessibility regulations, any known accessibility issues and how you can report problems so that we can fix them.

Swedish culture

Get to know the Swedish culture and its society based on equality and individualism. Swedes also have a profound respect for integrity.

All of sweden

Göteborg

Malmö

Skåne

Stockholm

Swedish Lapland

Västsverige

Couple in a living room

Experience Sweden from home

Even if you’re unable to travel to Sweden at the moment, due to the coronavirus pandemic, you can discover the richness of Swedish culture from afar. Indulge in Swedish films, literature, music and art without leaving home. Heighten the experience by trying some classic recipes and styling your home like a Swede.

Guest are sitting at a long table during the Nobel banquet.

Gäste sitzen während des Nobelbanketts an einer langen Tafel.

Nobelbankett 2017, Stockholm

Les invités sont assis à une longue table pendant le banquet Nobel.

Banquet Nobel 2017, Stockholm

Gasten zitten aan een lange tafel tijdens het Nobel-banket.

Nobelbanket 2017, Stockholm

Nobel Banquet 2017, Stockholm

The Nobel Prize – over a century of innovation

December sees the Nobel Week Lights festival and the Nobel Prize award ceremony in Stockholm, followed by the elaborate Nobel Banquet. Here is all you need to know.

An old red painted wooden house with a sod roof. A women is standing at the entrance of the house.

Ein altes rot gestrichenes Holzhaus mit Grasdach. Eine Frau steht am Eingang des Hauses.

Haus der Autorin Cajsa Warg, Borgarhuset, Wadköping

Une ancienne maison en bois peinte en rouge avec un toit en terre. Une femme se tient debout au niveau de l'entrée de la maison.

Maison de l'auteure Cajsa Warg, Borgarhuset, Wadköping

Een oud rood geschilderd houten huis met een zodendak. Bij de ingang van het huis staat een vrouw.

Auteur Cajsa Warg's huis, Borgarhuset, Wadköping

Author Cajsa Warg's house, Wadköping

10 places to visit in Sweden that are connected to inspiring women

...and why you should visit them during your next trip to Sweden.

10 places in Sweden connected to inspiring women

Skate park

Top 5 cultural attractions in Malmö

In Malmö you can find anything from impressive street art to a prominent art museum and a cemetery so well-designed it took decades to finish! Here are five Malmö must-visits if you’re into Scandinavian design, architecture and culture.

The Göteborg Opera

Culture in Gothenburg

The highlight of the cultural year in Gothenburg is the 6 days of the Gothenburg Culture Festival in August.

Sami handcraft leather and pewter bracelets on a reindeer pelt.

Sami handcraft

Sámi handicraft

If you didn’t already know it the Sámi people who live in Lapland in the very far north of Sweden, are the original Swedes. They can trace their roots here back to the Ice Age, some 10,000 years ago.

Meet the Original  Hipsters

A thousand years before the first sourdough was set to ferment in the trendy neighbourhoods of Stockholm, crispbread bakers walked from farm to farm and baked up the rye harvests. We went looking for the origins of the modern hipster in the Swedish countryside.  Written by Peter Hammarbäck

Hiking in the forest

Films from Sweden

In three short films, discover Swedish nature through the people who live, work and breathe it.

Next to a lake with lush forest around, there's a traditional red cottage and a small red guest house.

Traditional red cottage

The Swedes and their summer house

Us Swedes are a strange lot. We enjoy feeling a bit miserable. This isn’t necessarily painful; instead it’s often more a bittersweet sensation of homecoming. A general feeling of melancholy acts as a simple cure for all of life’s frustrations.

Lifestyle

Two people are hiking along the hills above Fjällbacka and the west coast archipelago in the background.

Fjällbacka in West Sweden.

Crime fiction West Sweden

Murder and mystery are in the air on the west coast of Sweden, at least in the books of Swedish crime writers Camilla Läckberg, Åke Edwardsson and Ann Rosman.

Restaurang Kvarnen, Stockholm

Stieg Larsson and Millennium

The Millennium trilogy is a series of internationally famed books written by posthumously published Swedish author, Stieg Larsson.

A woman is sitting on stone steps outdoors, reading a Stieg Larsson book in English.

Reading Stieg Larsson

Swedish crime fiction and Nordic noir

Swedish crime fiction books, TV series and movies are global hits. The settings and crime scenes are all here in Sweden.

A door is half opened. It has 'K Wallander' written on it.

The home of Kurt Wallander in Ystad, Skåne

Wallander’s Ystad

Inspector Wallander has made Ystad famous around the world.

Literature

Swedish singer Loreen holds the Eurovision Song Contest trophy after her win in 2023.

Eurovision Song Contest

Swedish hits – the Eurovision winners' favourite spots

Sweden has had notable success in the Eurovision Song Contest over the decades and is due to put on the event for the seventh time in May 2024 – the host city being Malmö. To celebrate, we highlight Swedish spots that have brought joy and inspiration to previous winners.

Confetti rains over the audience at a concert during the Way Out West festival in Gothenburg.

Music festival, Way Out West

Music events in Sweden 2024

Sweden will continue to shape the global soundscape in 2024. As the proud host of the Eurovision Song Contest, the nation cements its status as a musical powerhouse. Let&#x27;s explore this year’s major music events, blending tradition with innovation, and melody with rhythm.

Concerts, festivals and Eurovision – music events in Sweden 2024

Music

Get to know the Swedish culture

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.