A cookie is a small text file stored on your device that allows us to recognize and remember you.VisitSweden.com uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services. This includes personalizing content or advertising for you. The categories of cookies what we may use are essential, statistics and analytical, performance or relevant marketing cookies. Learn more about how we use cookies by reading our <a href="/cookies-and-analytics/">cookie policy</a>.

We use cookies to ensure that we give you the best experience and to provide additional functionality on our website. If you would like to, you can change your cookie settings at any time. See our <a href="https://visitsweden.com/cookies-and-analytics/">cookie policy.</a>

About Visit Sweden

Press & Influencers

Travel Trade & Travel Professionals

Contact us

Cookies and analytics

To make this site work properly, to measure visitor traffic and to optimise content this site uses cookies. To get full functionality of the website, such as videomaterial, maps and bookmarks, we recommend to accept all cookies. You can change your cookie settings at any time from the cookie icon at the left bottom corner.

Personal Data Policy

Accessibility statement

This website is run by Visit Sweden. We want as many people as possible to be able to use this website, and this document describes how visitsweden.com complies with the accessibility regulations, any known accessibility issues and how you can report problems so that we can fix them.

Local people of Sweden

By interviewing well known locals in Sweden we want to give tourists around the world a more unique, personal and authentic local experience.

All of sweden

Norrbotten

Stockholm

Öland

A winter landscape with snow, trees and a frozen lake.

Inspiration from nature

Shaped by winter

Sweden may be a cold and dark place during winter, but is that it? Stockholm-based writer Jonna Dagliden Hunt explores the opposite, how Swedes not only learn to survive but thrive during the coldest and darkest season.

Aerial of the Scandes mountain range with bare rock mixed with glaciers.

Scandinavian mountains

Christoffer ”Wisslaren” Collin – photographer

Christoffer &quot;Wisslaren&quot; Collin - the Swedish photograher who tries to catch beautifiul things with his camera.

Green northern lights above a pine forest in Sweden.

Northern Lights

Natalia Brzezinski - CEO of Symposium Stockholm and Brilliant Minds

”Freedom”, says Natalia Brzezinski. ”Swedes. Sometimes I think they don’t know how lucky they are.”

Two laughing women are sitting on the stairs to a cottage in the archipelago. In the background you see the sea and an small island.

Summer holiday

Live like a local!

New initiatives that encourage people to “live like a local” are popping up all over Sweden.

A mountain range in Padjelanta with peaks, valleys and cabins.

Padjelanta National Park

Renata Chlumska - Adventure athlete

Adventure athlete who became the first Swedish woman to climb Mount Everest and the only person in the world to circumnavigate the lower 48 States of the United States by own power. Renata travels the world but her base is Jönköping, in the middle of Sweden.

Stefan Löfven and his wife Ulla

Former Prime Minister of Sweden lists his top 5 things to do in Swedish nature

Stefan Löfven, Prime Minister of Sweden 214-2021, lists “throwing sandwich” as one of top ﬁve things to do in Swedish nature.

Medelpad

Annica Waara stands on a frozen, snow-covered lake, holding one of her paintings with a reindeer motif.

Art by Annica Waara

Paints from nature

With the spectacular backdrop of a frozen ocean, Luleå-based artist Annica Waara holds up one of her favourite paintings to the camera.

Västerbotten – a hotspot for unforgettable nature experiences

Ångermanland

Swedish Lapland – a culture-rich natural wonderland

Jämtland Härjedalen – a twin province with majestic scenery

Hälsingland – a world of cultural heritage and untouched nature

Gästrikland – a peaceful county by the Baltic Sea

Dalarna – a miniature Sweden rich in nature and culture

Journalist Anna Bergholtz is standing with her guide dog outside a restaurant in Stockholm old town. There is snow on the ground.

Anna Bergholtz outside Under Kastanjen

Anna's top Stockholm cafés, restaurants and cultural hotspots

Anna Bergholtz is a journalist and lecturer, and is blind. These are her favourite cafés, restaurants and cultural hotspots.

Anna's top Stockholm cafés and restaurants for people with visual impairment

Thierry no 1 from NÄVER SAY NÄVER

Stockholm, a design city – interview with artist Aia Jüdes

We asked Aia Jüdes, an expert in high end handicraft, subcultures and art, to share her best places to visit in Stockholm.

A woman is standing on the street outside an Acne store in Stockholm. Racks of clothes can be seen through the window.

Marina Kereklidou, in front of Acne Archive in Stockholm

“The people are what make Stockholm cool”

Fashion designer Marina Kereklidou knows her way around Stockholm. This is her personal guide to the most stylish spots in the Swedish capital.

Sörmland – a pleasure garden studded with castles

Uppland – where Swedish history comes to life

Värmland  – a lake-rich haven of natural beauty

Västmanland – magnificent nature and history close to Stockholm

Närke

Blekinge – a small county with great archipelago adventures

Bohuslän – a gem on the idyllic west coast of Sweden

Dalsland

Gotland – where Viking-era history meets unique natural scenery

Gothenburg – Sweden’s second largest city

Halland – a coastal haven for foodies and nature lovers alike

Malmö

Skåne – a coastal county steeped in history

Småland – as Swedish as it gets

Västergötland

West Sweden

Borgholm Castle, Öland

Alexander Stutterheim - creative director of Stutterheim

When Alexander Stutterheim grew up in Nybro, close to Kalmar, on the east coast of Sweden, nature was like a gigantic outdoors room where you could play as much as you wanted.

Östergötland

Experience Sweden like a well known local

We use cookies to ensure that we give you the best experience and to provide additional functionality on our website. If you would like to, you can change your cookie settings at any time. See our <a id="5535" linktype="page">cookie policy.</a>

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.