Meet the Original Hipsters
Mandelmanns Trädgårdar in southern Sweden
Since 1996, Marie and Gustav have been organic farmers in Skåne
It’s like we are simply not good enough without all the right attributes in place. Checkered shirt – check. Timberland boots – check. The right Kindness-remix in the headphones – check. Full beard – check. Fixed-gear bike – check… We do not rest until the hipster style looks, and is in fact, complete.
One good thing with this is the energy it injects in to Swedish towns and cities. Young people living their dreams fill these places with fantastic hamburger joints, awesome micro breweries, cool flower shops, vintage flea markets and falafel joints.
But the Hipster Hype has also bred hordes of twenty-somethings aimlessly roaming the streets of Stockholm, Göteborg and Malmö, desperate to fill their lives with experiences and consumption, to be liked on line by Hipsters ‘over there’.
And all of this is achieving what exactly? Filling an inner void? Boosting self-esteem? Compensating for a rootless loss of ideals? “Once I have created the best food truck in town, then I’m good enough.”
Modern Swedish hipsters nourish the delusion that their ancestry trails back to the concrete jungles of Williamsburg. But they wouldn’t have had to cross the Atlantic to find people living the Hipster dream.
In the very same countryside that they have left behind there are whole populations that grow, build, bake, sew, print and generally fiddle about in full hipster fashion – and it’s not a lifestyle. They are just doing their jobs.
We visited three people in the Swedish countryside that wouldn’t dream of calling themselves hipsters. Still their lifestyle would turn most urban, anxious hipsters green with envy.
Meet glassblower Ebba, crispbread baker Joel and textile print artist Tord – three original hipsters deeply rooted in Swedish soil.