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A person ice bathing on a sunny winter day.

Welcome to Sweden

Photo credit: Henrik Trygg/imagebank.sweden.se

Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to Sweden – a destination of a different nature.

Map of Sweden

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

18 new reasons to visit Sweden in 2026

From new hotels and cultural highlights to trail runs, wine tastings and winter weddings – 2026 is shaping up to be a year packed full of reasons to visit Sweden.

What people often wonder