The Swedish Prescription
Sweden is the first country in the world prescribed by doctors.
Welcome to Sweden
Photo credit: Henrik Trygg/imagebank.sweden.se
Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to Sweden – a destination of a different nature.
Map of Sweden
Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.
Treat yourself to a dose of boredom in Sweden
9 delightfully uneventful things to do in Sweden this winter.
Lucia – bearer of light, hymns and Swedish treats
Experience the warmth of Sweden's beloved Christmas tradition.
18 new reasons to visit Sweden in 2026
From new hotels and cultural highlights to trail runs, wine tastings and winter weddings – 2026 is shaping up to be a year packed full of reasons to visit Sweden.
Public holidays in Sweden 2025 and 2026
In Sweden, public holidays are commonly referred to as 'red days' ('röda dagar'). Here's a guide to all the official public holidays in Sweden in 2025 and 2026.
