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A boat travelling across the water in front of Stockholm City Hall on a sunny spring day.

Welcome to Sweden

Stockholm
Stockholm City Hall - located in the centre of the Swedish capital - is known for its grand ceremonial halls and unique works of art. The Nobel Prize banquet is held here on 10 December each year. It also houses offices for 300 people, including the City Council. The building was designed by Swedish architect Ragnar Östberg and opened in 1923.
Photo credit: Peter Lydén/Johnér/imagebank.sweden.se

Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to Sweden – a destination of a different nature.

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Spring in Sweden

Sweden beckons winter lovers with a mix of breathtaking landscapes, exhilarating outdoor activities and rich cultural heritage.

7 spectacular saunas in Sweden

From underwater designs to saunas deep in a mine, Sweden offers experiences like no other.

Sweden's iconic red cottages: A story of colour and culture

Few images capture the serene beauty of Sweden quite like its charming red cabins with white trims.

New and trendy hotels – the grand openings of 2025

From luxury escapes to chic budget-friendly stays, there's never been a better time to visit.

Fika like a Swede - not just a coffe break

Fika, the delightful custom of enjoying a coffee and a treat with friends, is as Swedish as ABBA. Surely it’s just a coffee break? Not quite.

Visit the Original Sweden – and learn how to spot the dupes

Did you know there are eight places in the world called Sweden? That’s why we’re applying to trademark our country’s name, but meanwhile, here’s how to tell the original from the dupes.

Coolcation in Sweden: 14 ways to keep your holiday refreshing

The nature experiences that deserve to go on your bucket list.

How to combine Sweden with other Nordic countries

Plan the perfect trip.