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A person ice bathing on a sunny winter day.

Welcome to Sweden

Ice bathing
Many Swedes take cold baths in lakes and seas during the winter. This now trendy tradition is often accompanied by a hot sauna nearby.
Photo credit: Henrik Trygg/imagebank.sweden.se

Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to Sweden – a destination of a different nature.

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

The Swedish Prescription

Sweden is the first country in the world to be prescribed by doctors. ​​Welcome to a destination of a different nature.

Treat yourself to a dose of boredom in Sweden

9 delightfully uneventful things to do in Sweden this winter.

Fika like a Swede - all you need to know

Curious about Sweden's most beloved ritual? Fika – the social Swedish coffee break – is a cherished tradition and a cornerstone of daily life in Sweden.

What people often wonder