A female doctor stands in a hole in the ice in northern Sweden, surrounded by snow, with mountains rising in the background.

The Swedish Prescription

Sweden is the first country in the world to be prescribed by doctors. ​​Welcome to a destination of a different nature.

Crayfish party at a jetty by the sea. Seven peoples around a table dressed in paper hats and bibs are eating crayfish. There are paper lanterns, lights and decorations above the table.

Crayfish party

Experience a Swedish crayfish party

Sweden has many unique traditions, the crayfish party being just one of them. Join in to absorb a slice of true Swedish cultural heritage.

Fermented herring

Fermented herring ('surströmming')

Never has rotten fish smelled so bad but tasted so good.

'Surströmming' – the fermented herring that Swedes love

Picking mushroom

Swedish food safaris on land – from foraging to truffle hunting

Catching lobster in West Sweden

Swedish seafood safaris – from lobster and crayfish to oysters and seaweed

Whether you’re a lobster lover, on the hunt for oysters or want to try a sustainable seaweed safari, the Swedish west coast has it all. Join an adventure that will satisfy your senses beyond taste.

Savour Sweden

Houses on a river during autumn. To each house is a jetty.

Arctic Bath, Harads

Autumn in Sweden

Foodies, fashionistas and cost-conscious travellers are in for a treat.

People sitting and standing on a cliff overlooking water and a city.

Summer in the city

City break in Sweden – find your perfect match

Looking for a weekend escape filled with experiences? A city break in Sweden might be just the thing. With its compact cities, vibrant culture and nature always nearby, Sweden is an ideal destination for urban getaways. Each city – <a id="8940" linktype="page">Stockholm</a>, <a id="8962" linktype="page">Gothenburg</a> and <a id="9022" linktype="page">Malmö</a> – has its unique vibe.

A drone image of the Royal Djurgården in Stockholm.

Stockholm

Stockholm – a capital built on islands and ideas

Stockholm is known as one of the most inclusive and welcoming cities in the world.

A rendered image of the Clarion Hotel Karlatornet tall building in Gothenburg.

Home Hotel Karlatornet, Gothenburg

Gothenburg (Göteborg) – Sweden’s second largest city

Discover hip neighbourhoods, a world-class beer scene and Sweden's best seafood restaurants.

Gothenburg – Sweden’s second largest city

A picture of a green gras field with the ocean and turning torso in the background

Ribersborg and Västra Hamnen, Malmö

Malmö – a city of contrasts and an international melting pot

All roads in the southern province of Skåne lead to Malmö. The blend of old-world charm and ultra-modern cosmopolitan vibes, together with food and culture from every corner of the globe, make this seaside city a must-see for all visitors.

Urban getaways in Sweden

A split-image of Visby on Gotland: on the left, bathed in golden summer light; on the right, snowy rooftops meet a crisp blue sea.

Visby, Gotland

Sweden: A twice-in-a-lifetime experience

With its compact cities, vibrant culture and nature always nearby, Sweden is an ideal destination for urban getaways.

Crowd dancing and cheering in front of a festival stage during Brännbollsyran in Umeå, with lights and smoke effects.

Brännbollsyran festival, Umeå

Unmissable music events in Sweden

Explore Sweden’s dynamic music calendar, where international stars share the stage with homegrown talent. From buzzing city venues to open-air summer stages, each event creates memories that linger long after the final encore.

Children gathered around a costumed guide demonstrating historical objects by candlelight inside a traditional Swedish home at Skansen, Stockholm.

Skansen, Stockholm

History museums in Sweden – bringing the past to life

From Viking treasures and royal castles to underground mines and open-air museums – discover Sweden’s rich and varied past.

Sarek national park

Explore Sweden's UNESCO World Heritage Sites

Sweden may be known for innovation, design and nature. But did you know it’s also home to 15 UNESCO World Heritage Sites? Spread across the country, each site tells a unique story about Sweden’s culture, history and environment.

Vikings in viking boats. An image from the tv series Vikings: Valhalla.

Vikings: Valhalla, Netflix

Sweden's legendary Vikings – beyond the ruthless stereotype

Vikings have captured the imaginations of all ages for centuries – and perhaps more so now than ever.

Swedish culture

The Svinesund Bridge has traffic on it, and underneath a motorboat is racing. The landscape on both sides of the bridge is hilly.

Aerial of Norway-Sweden crossing

Plan the perfect trip: Combine Sweden with other Nordic countries

How to combine Sweden with other Nordic countries

Winter in West Sweden

Winter in Sweden

Glittering winter landscapes, mesmerising Northern Lights and many steaming hot dishes to feast on. What more could you wish for in a winter vacation?If you want to try breathtaking outdoor activities and participate in ancient traditions, this is the season to visit Sweden.

Kungsträdgården, Stockholm

Spring in Sweden

Spring is the season when Sweden slowly wakes up and then bursts into life. The days are getting longer, nature boasts its splendour and the crowds have yet to arrive. If you wish to experience Sweden with all your senses, spring is the time to come.

People biking in the Swedish countryside, passing a red cabin and greenery.

Biking holiday

Summer in Sweden

As the gentle embrace of spring makes way for the vibrant hues of summer, Sweden undergoes a remarkable transformation. The Swedish summer is not merely a season; it&#x27;s a celebration of life, light, and the breathtaking beauty that graces this Nordic paradise.

A hotel room with large glass windows on a raft on a lake.

Accommodation in autumn

Best time to go

A group of people watching the sunset in Stockholm.

Discovering Sweden: Unforgettable experiences at exceptional value

Explore the wonders of Sweden without the hefty price tag – uncover hidden gems, insider tips, and budget-friendly travel hacks for extraordinary adventures at the best value.

How to get great value on your vacation in Sweden

A big crowd waving numerous small Swedish flags in the air.

Celebration

Public holidays in Sweden 2025

In Sweden, public holidays are colloquially referred to as &#x27;red days&#x27;. Here are all the public holidays in Sweden in 2025.

Two men are jumping off a jetty into a lake.

Autumn swim

12 concrete tips for travelling responsibly

Sustainable travel isn’t just about flying or not. It involves many choices along the journey – from your destination and how long you stay to where and what you shop, eat and stay. By asking questions and making informed choices, you can make a difference.

A woman walking on a square in Old Town. In the background you see old stone houses and in the front there is a flowering plant.

Summer in Old Town, Stockholm

Discover why Sweden is the perfect destination for solo travellers

Sweden&#x27;s bustling cities, progressive culture, serene landscapes and welcoming people make it the ideal destination for solo travellers. Whether you&#x27;re looking to immerse yourself in vibrant urban life, delve into rich cultural experiences, or explore the countryside’s natural beauty, Sweden offers it all.

A dog lies on white linen on a hotel bed.

Scandic Hotels

Sweden – a dream destination for you and your pet

Travelling to pet-friendly Sweden offers the opportunity to sample wonderful nature and unforgettable sights. From hotels and cafés to special beaches and exercise areas, you can expect an unforgettable adventure for you and your furry companion.

An aerial view of a train passing through a forest landscape with lakes in autumn.

Sweden's railway system

Sweden by train – culture-led trips through scenic nature

Getting around Sweden by train is highly rewarding, not least from a cultural perspective. Set off from any of the major cities – Gothenburg, Malmö and Stockholm – and you’ll soon get to experience a string of spots of distinctive character and historical significance.

Cultural train adventures starting from Sweden's city hubs

Travel tips & planning

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Canoë sur la rivière Byske

Canoeing on Byske River