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A person ice bathing on a sunny winter day.

Welcome to Sweden

Ice bathing
Many Swedes take cold baths in lakes and seas during the winter. This now trendy tradition is often accompanied by a hot sauna nearby.
Photo credit: Henrik Trygg/imagebank.sweden.se

Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to Sweden – a destination of a different nature.

Start exploring Sweden

Get your own Swedish island

Private islands have long been the ultimate luxury. Now we’re democratising that dream by giving you the chance to get one. Why? Because Sweden has more islands than any other country. 267,570, to be exact. Welcome to Sweden – luxury of a different nature.

Island getaways Swedes swear by

With 267,570 islands to choose from, where do you even start?
We’ve made it easier by rounding up nine favourites where Swedes themselves love to spend their holidays, so that you can holiday like a local.

9 secret island escapes in Sweden

Private islands, off-grid adventures and mythical rocks rising from the sea. These hidden gems are scattered across Sweden’s long and varied landscape, waiting to be discovered by curious travellers looking to escape the ordinary.

Winter in Sweden

Glittering winter landscapes, mesmerising Northern Lights and many steaming hot dishes to feast on. What more could you wish for in a winter vacation?

If you want to try breathtaking outdoor activities and participate in ancient traditions, this is the season to visit Sweden.

What people often wonder