Why Sweden is a dream destination for winter enthusiasts
Sweden beckons winter lovers with a mix of breathtaking landscapes, exhilarating outdoor activities and rich cultural heritage.
Sweden – a destination
of a different nature
Dog sledding
Dog sledding is an increasingly popular way to spend an adventurous day in the snow. Guests come from far and wide to experience the thrill of sledding or dog sledding.
Photo credit: Julius Aspman/imagebank.sweden.se
Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to a destination of a different nature. Welcome to Sweden!
Explore map
Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.
7 spectacular saunas in Sweden
From underwater designs to saunas deep in a mine, Sweden offers experiences like no other.
New and trendy hotels – the grand openings of 2025
From luxury escapes to chic budget-friendly stays, there's never been a better time to visit.
Uncover Sweden's impressive and lesser-known World Heritage Sites
15 UNESCO World Heritage Sites – how many will you tick off?
From fika to flatbread: 11 must-have Swedish food souvenirs
Snacks and sweets to bring with you home.
Visit the Original Sweden – and learn how to spot the dupes
Did you know there are eight places in the world called Sweden? That’s why we’re applying to trademark our country’s name, but meanwhile, here’s how to tell the original from the dupes.
12 natural wonders in Sweden just waiting to be explored
The nature experiences that deserve to go on your bucket list.
Sweden's iconic red cottages: A story of colour and culture
Few images capture the beauty of Sweden like its charming red cabins with white trims.
