Visit the Original Sweden – and learn how to spot the dupes
Did you know there are eight places in the world called Sweden? That’s why we’re applying to trademark our country’s name, but meanwhile, here’s how to tell the original from the dupes.
Sweden – a destination
of a different nature
Kalix River in Kiruna, Swedish Lapland
During the winter, northern Sweden's rivers freeze to ice and become passages for both animals and humans.
Photo credit: Fredrik Ludvigsson / Scandinav
Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to a destination of a different nature. Welcome to Sweden!
Explore map
Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.
Why Sweden is a dream destination for winter enthusiasts
Sweden beckons winter lovers with a captivating mix of breathtaking landscapes, exhilarating outdoor activities, and rich cultural heritage.
Sweden's four seasons
Sweden's iconic red cottages: A story of colour and culture
Few images capture the serene beauty of Sweden quite like its charming red cabins with white trims.
Stockholm – the capital of Scandinavia
Stockholm is known as one of the most inclusive and welcoming cities in the world.
Destinations to discover
Kiruna – an arctic city bathed in the Northern Lights
Luleå: Where history meets modernity in Swedish Lapland
Gothenburg – Sweden’s second largest city
Malmö – a city of contrasts and an international melting pot
Swedish Lapland – a culture-rich natural wonderland
Uppsala – a historical treasure driving towards a net zero future
Sigtuna – discover a thousand years of history in Sweden's oldest town
Skåne – a coastal county steeped in history
Halland – a coastal haven for foodies and nature lovers alike
Värmland – a lake-rich haven of natural beauty
Dalarna – a miniature Sweden rich in nature and culture
Sörmland – a pleasure garden studded with castles
Västerbotten – a hotspot for unforgettable nature experiences
The High Coast of Sweden
Hälsingland – a world of cultural heritage and untouched nature
Västmanland – magnificent nature and history close to Stockholm
Bohuslän – a gem on the idyllic west coast of Sweden
Norrköping – an outdoor haven with a rich cultural heritage
Uppland – where Swedish history comes to life
Swedish food culture - local produce, international flavours and forward thinking
Swedish cuisine today centres on healthy, locally sourced produce, while certain preparation methods can be traced back to the Viking era.
Practical information
12 concrete tips for travelling responsibly
Discover Sweden by train – scenic views and climate-friendly travel
Getting to and from Sweden’s airports
Public holidays in Sweden 2025
Sweden – a dream destination for you and your pet
Public transportation
Accessible travel
Allemansrätten - Sweden's right of public access
