Sweden – a destination
of a different nature

Lurö archipelago, lake Vänern, Bohuslän

Lurö, situated in lake Vänern, is the largest freshwater archipelago in Europe.

Photo credit: Roger Borgelid/Visit Sweden

Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to a destination of a different nature. Welcome to Sweden!

Where to go

What to do

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Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

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Seasonal highlights

Discovering unique gems in Sweden accessible only by boat

9 beautiful beaches in Sweden – from seaside baths to inland lakes

Family fun across Sweden – adventure awaits at every turn

Sweden's best cycling routes - enjoy an active holiday

From castles to coastlines – a scenic road trip through Sörmland

Studded with historic palaces and other must-see cultural sites, the picturesque county of Sörmland is well-suited for a round trip.

The Blue Highway – a riverside road trip through northern Sweden

Göta Canal – Sweden's blue ribbon

Take a road trip in beautiful Skåne and Blekinge

On the road between Gothenburg and Stockholm – a cultural adventure

Vildmarksvägen – an epic drive on Sweden’s scenic Wilderness Road

Coolcationing in Sweden: 11 ways to keep your holiday refreshing

Sweden has emerged as a prime destination for coolcationers, with its moderate summer temperatures and relaxed holiday style.

Summer in Sweden

Autumn in Sweden

Winter in Sweden

Spring in Sweden

Discover why Sweden is the perfect destination for solo travellers

Whether you're looking to immerse yourself in vibrant urban life, delve into rich cultural experiences, or explore the countryside’s natural beauty, Sweden offers it all.

Sigtuna – discover a thousand years of history in Sweden's oldest town

Halland – a coastal haven for foodies and nature lovers alike

Experience Öland: From Swedish royalty to nature's majesty

Swedish Lapland – a culture-rich natural wonderland

Gotland – where Viking-era history meets unique natural scenery

Värmland – a lake-rich haven of natural beauty

Dalarna – a miniature Sweden rich in nature and culture

Explore Sweden’s smaller cities and towns

Sörmland – a pleasure garden studded with castles

Västerbotten – a hotspot for unforgettable nature experiences

The High Coast of Sweden

Skåne – a coastal county steeped in history

Hälsingland – a world of cultural heritage and untouched nature

Västmanland – magnificent nature and history close to Stockholm

Bohuslän – a gem on the idyllic west coast of Sweden

Norrköping – an outdoor haven with a rich cultural heritage

Uppland – where Swedish history comes to life

Unique accommodation close to nature – 28 sustainable places to stay

From rustic eco-lodges and historic cabins to floating hotels and modern glamping – the Swedish forest is scattered with unique places.

Discover Sweden's best campsites 2024

14 castle stays near Stockholm, Gothenburg and Malmö

Tree hotels in Sweden – the most unusual places you ever stayed

45 hostels in Sweden that will give your budget vacation a silver lining

Top hotel brands in Sweden – from large hotel chains to playful resorts

9 extraordinary accommodations close to Swedish nature

Fika like a Swede - not just a coffe break

Swedes are considered to have a sweet tooth, and this has probably contributed to the country’s flourishing patisserie culture. Learn how to fika like a Swede!