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Welcome to Sweden

Kalix River during winter, Kiruna, Swedish Lapland
During the winter, many of the Swedish rivers freeze to ice and become passages for both animals and humans.
Photo credit: Fredrik Ludvigsson / Scandinav

Currently, there are travel restrictions in place. Stay safe and updated by reading our Information for visiting Sweden in regards to the corona virus. Welcome to Sweden – welcome to something else!

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

New and trendy hotels

The grand openings of 2021 and 2022.

When and where to see the magical Northern Lights in Sweden

To see the beauty of the Northern Lights, head to Swedish Lapland between early September and late March.


Stockholm is known as one of the most inclusive and welcoming cities in the world.


Gothenburg (Göteborg) combines vibrant urbanity, a friendly vibe and seaside charm.

Immerse yourself in the Swedish forest

Few activities are as therapeutic as forest bathing. Sweden is the perfect setting for this soul-cleansing practice.