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Welcome to Sweden

Kalix River im Winter in Kiruna, Schwedisch Lappland
Im Winter gefrieren viele der schwedischen Flüsse zu Eis und werden zu Brücken zu neuen Ufern für Tiere und Menschen.
Photo credit: Fredrik Ludvigsson / Scandinav

A new era starts now. A new way to travel, meaningful and conscious, with experiences that enrich both the traveller and the destination. Welcome to Sweden!

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Alpine skiing in Sweden – from powder paradises to family-friendly resorts

With more than 100 ski resorts studded across the country, Sweden has it all.

Tree hotels in Sweden – the most unusual places you ever stayed

6 unusual hotels among the treetops – from back-to-basic experiences to imaginative luxury accommodations.

Gothenburg – Sweden’s second largest city

Discover hip neighbourhoods, a world-class beer scene and Sweden's best seafood restaurants.

12 breathtaking natural wonders in Sweden

From the highest coastline in the world to a hidden freshwater archipelago – here are the nature experiences that deserve to go on your bucket list.

All you need to know about the Swedish Semla

Be prepared for the Fat Tuesday on 21 Februari.