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Sweden – a destination
of a different nature

Cherry bloom in Stockholm
Kungsträdgården (‘King's Garden’) is a park in central Stockholm, lined with cherry trees that bloom colorfully in spring. The park's central location and its outdoor cafés and restaurants makes it one of the most popular meeting places in Stockholm. It also hosts open-air concerts and events in summer, while offering an ice rink during winters.
Photo credit: Lola Akinmade Åkerström/imagebank.sweden.se

Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to a destination of a different nature. Welcome to Sweden!

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Welcome to Sweden (not Switzerland)

People all over the world keep mixing up Sweden and Switzerland. To end this confusion, we are now reaching out to Swiss officials.

Luleå: Where history meets modernity in Swedish Lapland

Renowned as Sweden's northern gem, Luleå promises an array of unforgettable experiences.

Camping in Sweden – find your perfect match

Get close to nature: Why Sweden is perfect for a camping holiday

The ultimate Swedish foodie bucket list

10 culinary highlights – from regional delicacies to modern fine dining.