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Sweden – a destination of a different nature

Canoeing on Byske river
There are over 1,500 lakes and five rivers in the area around Skellefteå. That makes it a perfect spot for canoeing, kayaking and fishing.
Photo credit: Ted Logardt/

Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to a destination of a different nature. Welcome to Sweden!

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Swedish fashion – a story of substance and style

Swedish designers master everything from catwalk fashion to laid-back denim looks, often with sustainability at its core.

Unique accommodation close to nature – 29 sustainable places to stay

A hobbit hut at Sweden’s most primitive hotel or a pavilion on a private island – which will be your next unique escape?

City break in Stockholm and beyond

Tips for a week-long stay in the capital of Sweden.

Gothenburg – Sweden’s second largest city

Discover hip neighbourhoods, a world-class beer scene and Sweden's best seafood restaurants.

Fika like a Swede

Fika, the delightful custom of enjoying a coffee and a treat with friends, is as Swedish as ABBA. Surely it’s just a coffee break? Not quite.

Vildmarksvägen – an epic drive on Sweden’s scenic Wilderness Road

For the ultimate road trip, drive along the Wilderness Road, a ruggedly majestic route through some of Sweden’s most outstanding and remote nature.