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Sweden – a destination
of a different nature

Kalix River in Kiruna, Swedish Lapland
During the winter, northern Sweden's rivers freeze to ice and become passages for both animals and humans.
Photo credit: Fredrik Ludvigsson / Scandinav

Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to a destination of a different nature. Welcome to Sweden!

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Welcome to Sweden (not Switzerland)

People all over the world keep mixing up Sweden and Switzerland. To end this confusion, we are now reaching out to Swiss officials.

Nordic Nirvana – experience Swedish spa resorts and sauna rituals

Find your favourite among 17 of the best spas in Sweden.

9 extraordinary accommodations close to Swedish nature

What could be better than discovering Sweden's inviting nature while staying at an architectural highlight?

Malmö – a city of contrasts

The blend of old-world charm and ultra-modern cosmopolitan vibes, together with food and culture from every corner of the globe, make this seaside city a must-see for all visitors.

Fika like a Swede

Fika, the delightful custom of enjoying a coffee and a treat with friends, is as Swedish as ABBA. Surely it’s just a coffee break? Not quite.