Welcome to Sweden (not Switzerland)
People all over the world keep mixing up Sweden and Switzerland. To end this confusion, we are now reaching out to Swiss officials.
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Sweden – a destination
of a different nature
Kalix River in Kiruna, Swedish Lapland
During the winter, northern Sweden's rivers freeze to ice and become passages for both animals and humans.
Photo credit: Fredrik Ludvigsson / Scandinav
Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to a destination of a different nature. Welcome to Sweden!
Explore map
Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.
Winter in Sweden
Glittering winter landscapes, mesmerising Northern Lights and many steaming hot dishes to feast on. What more could you wish for in a winter vacation?
Nordic Nirvana – experience Swedish spa resorts and sauna rituals
Find your favourite among 17 of the best spas in Sweden.
Places to stay
9 extraordinary accommodations close to Swedish nature
14 castle stays near Stockholm, Gothenburg and Malmö
Tree hotels in Sweden – the most unusual places you ever stayed
Top hotel brands in Sweden – from large hotel chains to playful resorts
Unique accommodation close to nature – 29 sustainable places to stay
Malmö – a city of contrasts
The blend of old-world charm and ultra-modern cosmopolitan vibes, together with food and culture from every corner of the globe, make this seaside city a must-see for all visitors.
Destinations to discover
Gothenburg – Sweden’s second largest city
City break in Stockholm and beyond
Värmland – a lake-rich haven of natural beauty
Sörmland – a pleasure garden studded with castles
Västerbotten – a hotspot for unforgettable nature experiences
Sweden’s smaller cities and towns – the hidden gems you need to know
Gotland – where Viking-era history meets unique natural scenery
Swedish Lapland – a culture-rich natural wonderland
The High Coast of Sweden
Dalarna – a miniature Sweden rich in nature and culture
Skåne – a coastal county steeped in history
Hälsingland – a world of cultural heritage and untouched nature
Västmanland – magnificent nature and history close to Stockholm
Bohuslän – a gem on the idyllic west coast of Sweden
City break in Stockholm and beyond
Norrköping – an outdoor haven with a rich cultural heritage
Uppland – where Swedish history comes to life
Fika like a Swede
Fika, the delightful custom of enjoying a coffee and a treat with friends, is as Swedish as ABBA. Surely it’s just a coffee break? Not quite.