Skip to main content

We use cookies to ensure that we give you the best experience and to provide additional functionality on our website. If you would like to, you can change your cookie settings at any time. See our cookie policy.

Welcome to Sweden

Kalix River im Winter in Kiruna, Schwedisch Lappland
Im Winter gefrieren viele der schwedischen Flüsse zu Eis und werden zu Brücken zu neuen Ufern für Tiere und Menschen.
Photo credit: Fredrik Ludvigsson / Scandinav

A new era starts now. A new way to travel, meaningful and conscious, with experiences that enrich both the traveller and the destination. Welcome to Sweden!

Explore map

Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Sweden's legendary Vikings – beyond the ruthless stereotype

Vikings have captured the imaginations of all ages for centuries – and perhaps more so now than ever.

9 extraordinary accommodations close to Swedish nature

What could be better than discovering Sweden's inviting nature while staying at an architectural highlight?

12 breathtaking natural wonders in Sweden

From the highest coastline in the world to a hidden freshwater archipelago – Sweden has plenty of natural wonders just waiting to be explored.

Here are 12 nature experiences that deserve to go on your bucket list.

Gothenburg – Sweden’s second largest city

Discover hip neighbourhoods, a world-class beer scene and Sweden's best seafood restaurants.

City break in Stockholm and beyond

Tips for a week-long stay in the capital of Sweden.

All you need to know about the Swedish Semla

Be prepared for the Fat Tuesday in Februari.