Sweden's legendary Vikings – beyond the ruthless stereotype
Vikings have captured the imaginations of all ages for centuries – and perhaps more so now than ever.
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Welcome to Sweden
Kalix River im Winter in Kiruna, Schwedisch Lappland
Im Winter gefrieren viele der schwedischen Flüsse zu Eis und werden zu Brücken zu neuen Ufern für Tiere und Menschen.
Photo credit: Fredrik Ludvigsson / Scandinav
A new era starts now. A new way to travel, meaningful and conscious, with experiences that enrich both the traveller and the destination. Welcome to Sweden!
Explore map
Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.
9 extraordinary accommodations close to Swedish nature
What could be better than discovering Sweden's inviting nature while staying at an architectural highlight?
Places to stay
45 hostels in Sweden that will give your budget vacation a silver lining
Tree hotels in Sweden – the most unusual places you ever stayed
New and trendy hotels – the grand openings of 2023
14 castle stays near Stockholm, Gothenburg and Malmö
Top hotel brands in Sweden – from large hotel chains to playful resorts
Unique accommodation close to nature – 29 sustainable places to stay
12 breathtaking natural wonders in Sweden
From the highest coastline in the world to a hidden freshwater archipelago – Sweden has plenty of natural wonders just waiting to be explored.
Here are 12 nature experiences that deserve to go on your bucket list.
Destinations to discover
Uppsala – from Viking wonderland to vibrant univeristy town
Halland – a coastal haven for foodies and nature lovers alike
Swedish Lapland – a culture-rich natural wonderland
Sweden’s smaller cities and towns – the hidden gems you need to know
Visby – a Swedish fairytale town on the island of Gotland
Värmland – a lake-rich haven of natural beauty
Skåne – a coastal county steeped in history
Västerbotten – a hotspot for unforgettable nature experiences
Uppland – where Swedish history comes to life
Bohuslän – a gem on the idyllic west coast of Sweden
City break in Stockholm and beyond
Gästrikland – a peaceful county by the Baltic Sea
Norrköping – an outdoor haven with a rich cultural heritage
Dalarna – a miniature Sweden rich in nature and culture
All you need to know about the Swedish Semla
Be prepared for the Fat Tuesday in Februari.