Where to go
Planning your holiday to Sweden? Explore Sweden and its destinations. From fields and rolling hills in the south, to the archipelagos in west Sweden. Experience the history and culture in the capital of Stockholm or travel north to look for the Northern Lights in Swedish Lapland.
Last updated 01 August 2023
Northern SwedenNorthern Sweden
Northern Lights, Midnight Sun and accommodation close to nature that you cannot find anywhere else. If you love the outdoors, Northern Sweden should be on your bucket list.
Åre and Östersund – a mountainous twin destination ideal for outdoor enthusiasts
Sundsvall
Umeå
Luleå: Where history meets modernity in Swedish Lapland
Kiruna – an arctic city bathed in the Northern Lights
Gästrikland – a peaceful county by the Baltic Sea
Swedish Lapland – a culture-rich natural wonderland
Medelpad
Norrbotten
Hälsingland – a world of cultural heritage and untouched nature
Ångermanland
Jämtland Härjedalen – a twin province with majestic scenery
Västerbotten – a hotspot for unforgettable nature experiences
Top 6 design places to visit in northern Sweden
When and where to see the spectacular Midnight Sun
Explore Sweden’s smaller cities and towns
11 Swedish design items made to be used
'Surströmming' – the fermented herring that Swedes love
How to capture the elusive Northern Lights
The Blue Highway – a riverside road trip through northern Sweden
Vildmarksvägen – an epic drive on Sweden’s scenic Wilderness Road
Dog sledding in Sweden – a true bucket list experience
Swedish food and drink festivals for every taste
The best hiking in middle and northern Sweden
Middle SwedenMiddle Sweden
From the urban adventures of Stockholm to the nature experiences of Värmland and Dalarna. Whether a vibrant city life or the calm of nature makes you tick, Middle Sweden is the place to go.
Stockholm – the capital of Scandinavia
Uppsala – a historical treasure driving towards a net zero future
Sigtuna – discover a thousand years of history in Sweden's oldest town
Sörmland – a pleasure garden studded with castles
Värmland – a lake-rich haven of natural beauty
Dalarna – a miniature Sweden rich in nature and culture
Närke
Uppland – where Swedish history comes to life
Västmanland – magnificent nature and history close to Stockholm
11 Swedish design items made to be used
City break in Stockholm and beyond
Swedish food and drink festivals for every taste
Örebro – where history and contemporary culture converge
Top 10 things to do in Stockholm
Uppsala – a hotbed of innovation
Roslagen – a taste of the good life in the coastal countryside
Top 7 design places in Stockholm and middle Sweden
From castles to coastlines – a scenic road trip through Sörmland
From cabins to glamping – accommodation in the Stockholm archipelago
The best hiking in middle and northern Sweden
Explore Sweden’s smaller cities and towns
Dog sledding in Sweden – a true bucket list experience
Sample the diverse flavours of Uppsala
Southern SwedenSouthern Sweden
Spend your holiday in southern Sweden and enjoy the picturesque landscapes, majestic coastlines, windswept islands and yellow canola fields.
Helsingborg – a fusion of history, innovation and coastal beauty
Malmö – a city of contrasts and an international melting pot
Visby – a Swedish fairytale town on the island of Gotland
Kalmar – a historical city by the sea and a gateway to Öland
Norrköping – an outdoor haven with a rich cultural heritage
Gothenburg – Sweden’s second largest city
Småland – as Swedish as it gets
Västergötland
Experience Öland: From Swedish royalty to nature's majesty
Östergötland
Halland – a coastal haven for foodies and nature lovers alike
Bohuslän – a gem on the idyllic west coast of Sweden
Dalsland
Blekinge – a small county with great archipelago adventures
West Sweden
Gotland – where Viking-era history meets unique natural scenery
Skåne – a coastal county steeped in history
11 Swedish design items made to be used
Slow shopping or shop till you drop in Malmö!
Göta Canal – Sweden's blue ribbon
City break in and around Gothenburg
Top 9 design places to visit in southern Sweden
Take a road trip in beautiful Skåne and Blekinge
City break in and around Malmö
Swedish food and drink festivals for every taste
Hiking in southern Sweden – the top trails
Discover the modern art worlds in southern Sweden
Nightlife in Malmö